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Ecommerce Merchandising

Drive site-wide campaigns and take control of product display with ecommerce merchandising.

Apply boost rules for ecommerce merchandising

Optimize product arrangement

Automating search and category pages

Control the exact layout and arrangement of products for any search query, and on any category page. 

In a matter of seconds, you can arrange products by their attributes, separate products from accessories, or boost results based on your business goals.

Apply boost rules for ecommerce merchandising

Use rules to automate the sorting and arrangement of products on your store. Create a rule that boosts or buries products based on any data attribute. 

You can promote products that are highly rated, best sellers, or that have the highest margin, and bury products that have no images or are out of stock, to name just a couple of examples.

Pin products

Do you have consistent best sellers? Pin them to the top of your search results or category pages to ensure they’re shown above everything else. 

Hide products that underperform, or move less relevant products to the bottom of results.

Create campaigns that convert

campaign landing page for ecommerce merchandising

Create landing pages to align with marketing campaigns. Once your page is created, you can specify the products that you want to appear, and place them on the page with a single click.

Easily add banners for your sale or promotion, then publish your page with a shareable link.

Global campaigns

Create global online merchandising campaigns using automated boost rules to influence product arrangement across your entire site. 

Boost your best-selling brand, your house brand, highest rated products, and much more.

campaign scheduling

All ecommerce merchandising campaigns can be scheduled. Set a schedule for your rules on search, category, and global campaigns to align with your objectives

Once the schedule is complete, all of your promotions will automatically reset to their defaults.

Want to see how these products can help you?

Adjust your strategy based on current objectives

boost on-sale products

Prioritize sell through of on-sale products.

This simple rule can be used to bring discounted products to the top of results, increasing conversion on these items and allowing you to offload last season’s stock.

Hide out of stock products

Bury products that your shoppers can’t buy.

This rule can be used to automatically hide products that are out of stock by burying them at the bottom of the results set.

boost products by brand

It’s never been easier to increase your revenue per visitor.

Now you can use a simple rule to boost your house brand or high-margin brand to the top of search results, category pages, or across your entire site.

Customize the buying experience

A/B testing

Test and compare variations of your merchandising campaigns, from boost rules and pinned products, to banners and facet order. Run experiments across your entire site, on a specific page, or anything in between.

A/B testing empowers you to optimize campaigns based on shopper behavior, and make informed decisions about future strategies.

Strategically place targeted banners within the product grid of search results and category pages.

Keep browsing shoppers engaged by highlighting relevant promotions, sales, and content as they scroll.

Ecommerce personalization feature - geo merchandising

Use real-time targeting to dynamically display relevant results based on the shopper’s location. Customize messaging and promotions by region to accommodate localized shipping policies or sales. 

Show shoppers seasonally-appropriate apparel, merchandise for their local sports team, or home and garden products that reflect their local climate.