Ecommerce Site Merchandising
Take Control Over What Shoppers See – and What They Don’t See – With the Searchspring Merchandising Suite
The Power of Merchandising
Display and arrange products in a way that makes sense for your customers and ecommerce site with ecommerce Merchandising. Create and schedule campaigns, add custom landing pages, apply merchandising rules, and communicate with shoppers to align with your overall marketing and ecommerce strategies and drive amazing shopping experiences.
Give your team the power of merchandising and craft unique journeys that help you reach your goals faster and easier.
Optimize product arrangement with ecommerce merchandising
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Search and category pages
Boost rules
Pin and hide products
Search and category pages
Control the exact layout and arrangement of products for any search query, and on any category page.Â
In a matter of seconds, you can arrange products by their attributes, separate products from accessories, or boost results based on your business goals.
Boost rules
Use rules to automate the sorting and arrangement of products on your store. Create a rule that boosts or demotes products based on any data attribute.Â
You can promote products that are highly rated, best sellers, or that have the highest margin, and demote products that have no images or are out of stock, to name just a couple of examples.
Pin and hide products
Do you have consistent best sellers? Pin them to the top of your search results or category pages to ensure they’re shown above everything else.Â
Hide products that underperform, or move less relevant products to the bottom of results.
Create campaigns that convert
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Landing pages
Global campaigns
Campaign scheduling
Landing pages
Create landing pages to align with marketing campaigns. Once your page is created, you can specify the products that you want to appear, and place them on the page with a single click.
Easily add banners for your sale or promotion, then publish your page with a shareable link.
Global campaigns
Create global online merchandising campaigns using automated boost rules to influence product arrangement across your entire site.Â
Boost your best-selling brand, your house brand, highest rated products, and much more.
Campaign scheduling
All ecommerce merchandising campaigns can be scheduled. Set a schedule for your rules on search, category, and global campaigns to align with your objectives
Once the schedule is complete, all of your promotions will automatically reset to their defaults.
Adjust your strategy based on current objectives
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Sale Products
Out-of-stock products
House brand
Sale products
Prioritize sell through of on-sale products.
This simple rule can be used to bring discounted products to the top of results, increasing conversion on these items and allowing you to offload last season’s stock.
Out-of-stock products
Demote products that your shoppers can’t buy.
This rule can be used to automatically hide products that are out of stock by demoting them at the bottom of the results set.
House brand
It’s never been easier to increase your revenue per visitor.
Now you can use a simple rule to boost your house brand or high-margin brand to the top of search results, category pages, or across your entire site.
Customize the buying experience
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A/B testing
Inline banners
Geo-merchandising
A/B testing
Test and compare variations of your merchandising campaigns, from boost rules and pinned products, to banners and filter order. Run experiments across your entire site, on a specific page, or anything in between.
A/B testing empowers you to optimize campaigns based on shopper behavior, and make informed decisions about future strategies.
Inline banners
Strategically place targeted banners within the product grid of search results and category pages.
Keep browsing shoppers engaged by highlighting relevant promotions, sales, and content as they scroll.
Geo-merchandising
Use real-time targeting to dynamically display relevant results based on the shopper’s location. Customize messaging and promotions by region to accommodate localized shipping policies or sales.Â
Show shoppers seasonally-appropriate apparel, merchandise for their local sports team, or home and garden products that reflect their local climate.
Searchspring Merchandising Suite
Show Me How Merchandising Can Work On My Site
Learn More About Merchandising
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What is Online Merchandising?
The purpose of ecommerce merchandising is simple: get the right product in front of the right shopper at the right time.
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