It’s Not Rocket Science, But it Does Involve Beacons.
All Searchspring Ecommerce Personalization requires a tracking beacon. It all sounds very James Bond-y, but it’s necessary to get the job done. This way, when a shopper visits a site, we can collect info about products and pages they’re interested in.
Every time a shopper views a product or adds something to their cart, Searchspring’s Ecommerce Personalization learns what the customer is looking for and can better predict what they might want to buy.
What Happens After Personalization Data is Gathered?
When enough data is gathered, Searchspring Ecommerce Personalization boosts products that customer may be more interested in towards the top of their search results page. All search results still remain on the page, but more relevant ones show up first. This creates an all-around better shopper experience for the customer.