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Personalization in retail is changing how people shop, and it’s helping companies target customers more effectively. 

The small-but-mighty ecommerce search bar is a critical tool in helping shoppers find the products they’re looking for.

Refersion is the leading performance marketing platform, building brand partnerships that drive ecommerce growth for brands big and small.

Cross merchandising isn’t just for brick-and-mortar retailers. It should form an important part of your ecommerce strategy, too.

To optimize the search experience, retailers must first understand the different types of ecommerce product searches that shoppers conduct.

Like many aspects of ecommerce, the concept of category merchandising originated in brick-and-mortar stores and has been adapted by online retailers.  While physical...