What is Online Merchandising?

3. Highlight and Hide Products 

Boost and demote products to show the right items at the right time. Highlight bestsellers, highly-rated items, and highly-profitable products – like your house brand – by pinning them to the top of category and search results pages. Hide products that don’t sell as well, have lower profit margins, or are out of stock to keep them from detracting from other items.

Need inspiration? Inmod knows how it’s done. In the example below, the furniture and home decor company placed its house brand, Inmod Signature Collection, and sale items at the top of search results and category pages.

4. Highlight Promotions

Discounts leads shoppers to spend more. An NYU study found that one in four people who used a coupon to purchase soup spent 30% more than those who didn’t use a coupon. Boost sales by calling attention to discounted items. 

Hartville Hardware implements this by promoting a sale on outdoor lighting in three ways: creating a landing page, a display banner to reinforce the promotion, and highlighting sale prices in red and comparing them to the regular prices.

5. Create an Omnichannel Merchandising Experience

Omnichannel merchandising is when you create a consistent shopping experience across every customer touchpoint. This includes website,  in a brick-and-mortar store, across social media, and third party marketplaces. 

Create an omnichannel experience by unifying marketing and merchandising efforts. Align marketing campaigns with landing pages, email, and social media posts. 

Australia-based online costume retailer CostumeBox creates landing pages specific to holidays like Star Wars Day and Cinco de Mayo, which they also promote through their marketing efforts. 

CostumeBox elevates its online merchandising efforts even further by optimizing the display order of categories to match customer demographics. The shop displays women’s costumes first, followed by men, kids, and then pets.

What is Online Merchandising?

Getting the Right Products in Front of the Right Customers at the Right Time

Congratulations, you’ve successfully completed your intro to online merchandising! Now that you understand the definition of online merchandising, why it’s important, and how to take advantage of it, it’s time to apply what you learned. 

Request a Searchspring demo or check out our guide to how the experts do ecommerce merchandising.