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No-nonsense advice from Searchspring’s CEO, Peter Messana.
CEO Blog Articles
How I Would Be Preparing for a Bizarre Black Friday
- Black Friday / Cyber Monday Content - We have seen a roller coaster ride since March and what is about to come will be nothing short of bizarre. The holiday shopping season is going to start to look like Costco putting Christmas products out wayyyy too early every year, except it will be all retailers messing with our minds.
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CEO Blog Articles
Why You Should Fail Fast and Publicly
Many of my blogs start on LinkedIn, either through a conversation with someone or by a post I make that I then immediately...
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CEO Blog Articles
Don’t Turn Your Mission Statement Into a Word Salad
When I joined Searchspring, I set out to understand the employees and the company. One of the first things I did was run...
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CEO Blog Articles
Know When to Say No to Shiny Features – Listen to Your Customers
There are ways to build a company or a product but the most key feature is the most unused and overlooked. Many talk...
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CEO Blog Articles
Minimum Viable Product (MVP) vs NVP
Everyone that has ever been in technology and around building products has heard Minimum Viable Product (MVP). For those that have not, it...
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CEO Blog Articles
Don’t Optimize Your Marketing Channels!
There I said the unthinkable, don’t optimize your marketing channels. Having spent almost 20 years in retail, before my current stint in technology,...
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CEO Blog Articles
Fallacy – DTC Will Make More Money
Earlier last week I saw a post on Linkedin about how Direct to Consumer (DTC) owns the data and you make more money...
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CEO Blog Articles
Firing is Never Easy But it is Necessary
In a prior blog, I talked about turnover, mostly from quitting or where you are forced to fire someone, but it reminded me...
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CEO Blog Articles
Time to Step on the Retail Gas
There was a great retail pause, Covid caused retail to let off the gas. What was the future in retail going to hold,...
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CEO Blog Articles
What I’m Reading Right Now (And I Don’t Like Reading)
Let me start by saying that I hate reading, it is one of the most difficult things that I have to do. I...
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CEO Blog Articles
Don’t Kill Your Conversions With Bad UX
The whole world has been thrust into ecommerce faster than anyone anticipated, and unfortunately, most companies are nowhere near ready for it in...
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CEO Blog Articles
How to Hire Amazing People
A recent reader of my blog articles said, “I was surprised by the non-retail business topics”. For those just joining, Marketing isn’t allowed...
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