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Turn More Online Browsers Into Buyers in the 2023 BFCM Sales


During last year’s Black Friday / Cyber Monday (BFCM) sales, Australia was the third top-selling country behind the US and the UK.

While shoppers have become more strategic about their online spend this year, they are also willing to wait for sales events to stretch their dollars further.

Your 35-page eBook gives you detail and insights into:

  • The critical role of customer experience management
  • Building shopper trust with consistent, reliable on-site experiences.
  • Site speed optimisation to keep buyers’ attention and lift conversion rates.
  • The power of reviewing keywords and product metadata to help shoppers find you online.
  • The intelligent, data-science-driven search functionality that shows customers relevant results.
  • Consistency of copy, creatives, and curated collections to stand out from the competition.
  • How to boost conversions with highly-personalised digital experiences.


Gain instant access to your in-depth eBook for the winning strategies to deliver digital experiences that will turn more browsers into buyers this Black Friday and Cyber Monday.