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Partner Spotlight: Trellis

Meet our partner, Trellis: a full-service eCommerce agency powered by insightful strategy, cutting-edge technology, and data-driven design.

Trellis is a full-service eCommerce agency powered by insightful strategy, cutting-edge technology, and data-driven design. Their deep knowledge of top platforms like Shopify, Magento, and BigCommerce, allows them to build elegant and seamless digital experiences that make an impact.

Trellis partners with clients to create brands that connect and convert—helping ignite their brand story and scale their business through a wide range of services, including:

  • Branding
  • UI/UX Design
  • Content & Media
  • Website Development 
  • B2C, B2B, DTC, and Omnichannel Strategy
  • Email and SMS Marketing
  • SEO
  • Paid Advertising
  • Conversion Rate Optimization

Trellis looks at the entire customer journey—from exploration, to acquisition, engagement, conversion, purchase, fulfillment, and retention. All of this is powered by data and analytics to better understand and improve this journey for online shoppers. Through their combination of intuition, industry expertise, and data-driven insights, Trellis helps merchants level up the customer journey and massively increase sales.

Creating a robust online shopping experience for Midwest Cards

Looking to implement a new brand experience on their existing BigCommerce storefront, Midwest Cards partnered with Trellis to create a more engaging consumer experience driven through rich content and product merchandising.

During the site revamp, Trellis also identified an opportunity to enhance the browsing and product discovery experience on-site. They recommended Searchspring for its powerful site search, product merchandising, and personalization tools.

With Searchspring implemented, Midwest Cards quickly leveraged features such as autocomplete, synonyms, boost rules, and personalized product suggestions to deliver a robust online shopping experience–one that not only matched their innovative spirit and exceptional products, but led to higher conversions and average order value (AOV).

“Our partnership with Searchspring has allowed us to position ourselves alongside a strong search, merchandising, and personalization tool. This ultimately impacts our clients’ success, helping to increase conversions and improving the user experience for their online shoppers.”


– Marcus Ohanesian, Partners Manager, Trellis

Trellis and Searchspring have also teamed up to empower various brands, including Lux Bond & Green, Starwest Botanicals, Chaz Dean, and more, to create powerful, proven product discovery and shopping experiences that increase cart size and drive customer loyalty.