The 2023 Ecommerce Manager’s Last-Minute Checklist Before BFCM

The 2023 BFCM sales are set to be another massive opportunity for retailers. Get your last-minute checklist to attract, convert, and retain more customers this BFCM.

Although economic conditions in Australia are driving an uncertain end-of-year, strategic shoppers are looking to take advantage of the Black Friday / Cyber Monday (BFCM) sales period.

With an estimated $7.1 billion spent across BFCM last year and encouraging sales-driven results throughout the year, the 2023 BFCM sales bring a significant opportunity for Aussie retailers – if they’re set up for success.

Have you thought of everything to optimise your ecommerce store for conversion and enhance average order value?

Take a last look over your last-minute BFCM checklist to be sure. Your 34-page eBook gives you the detailed insights into:

  • Responding to strategic behaviours demonstrated by shoppers in 2023.
  • Simplifying your BFCM offer and using UGC to attract attention.
  • Leveraging data to understand how shoppers search for sale items and offers.
  • On-site tools you can use to boost conversion.
  • Reviewing your post-purchase flows to enhance the after-sale experience.
  • Segmenting your BFCM campaigns to reach the right shoppers at the right time.
  • Staying front-of-mind after the sale with personalised email recommendations, outstanding customer service, and loyalty programs.

Gain instant access to your in-depth eBook for the winning strategies to attract, convert, and retain more shoppers this BFCM (and beyond).

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