“Having the ability to deliver relevant products and personalized suggestions is a big step up for our shopping experience. We also love the control that Searchspring gives our merchandising team.”
Mary-Clare Booth
Ecommerce Lead, Didriks
The Brand
Didriks is an independent locally owned homewares store with a focus on quality, design, and function. With two brick-and-mortar locations in Massachusetts, as well as an online storefront, Didriks offers a wide variety of products for the home – including outdoor furniture, linens, kitchen essentials, home decor, and more.
The Partner
Tavano Team is an award-winning, fast-growing ecommerce agency focused on building amazing shopping experiences that drive growth for ecommerce merchants on NetSuite, Shopify, and BigCommerce.
The Challenges
Didriks struggled with the native search functionality offered on NetSuite. Their vast product catalog, ranging from outdoor furniture to bakeware and bedding, left the product discovery journey cumbersome and clunky. They also lacked a way to offer relevant recommendations and suggest similar searches to shoppers from the site’s search bar.
Arranging products on-site also proved to be incredibly time consuming for Didriks’ merchandising team. Finding a way to streamline processes and alleviate internal workflows with automation was a top priority for the retailer.
Looking to upgrade their ecommerce site to the latest version of SuiteCommerce Advanced, Didriks also saw an opportunity to further enhance the online experience, making it more enjoyable for their shoppers.
The Solutions
After a recommendation from their agency partner, Tavano Team, Didriks partnered with Searchspring for a more powerful search, merchandising, and personalization solution.
“Searchspring has always been a fantastic partner to work with,” says Fran Galperin, Project Management Officer at Tavano Team. “Their solutions enhance the online shopping experience far beyond what native ecommerce platforms can provide to merchants and their shoppers.”
With Searchspring implemented, Didriks has taken their merchandising efforts to a new level with engaging banners and custom landing pages that align with their overall marketing strategies. As shoppers scroll through search results and category pages, Didriks uses merchandising badges to spotlight products that are on sale and drive quick conversions.
Didriks’ team is also saving significant time with scheduling tools, easily curating campaigns in advance and setting them to go live – and deactivate automatically – when it makes the most sense.
To streamline the product discovery journey, Didriks takes advantage of Searchspring’s search autocomplete offering shoppers relevant search terms, popular categories and brands, and product suggestions while they type in the search box. They also use AI-powered product recommendations throughout the site to serve up tailored suggestions based on previous behaviors and habits.
The Results
Since implementing Searchspring, Didriks has experienced an outstanding increase to the total number of online orders and revenue driven from on-site search activity. They also found that more shoppers were using search, leading to a lift in conversion rates and average order value.
“Having the ability to deliver relevant products and personalized suggestions is a big step up for our shopping experience”, says Mary-Clare Booth, Ecommerce Lead, Didriks. “We also love the control that Searchspring gives our merchandising team. Before, we were limited to the native capabilities and found that shoppers were often getting irrelevant search results. Now we can ensure a more relevant and engaging experience with easy automation rules that do the heavily lifting for us.”
In the last six months, 16% of Didriks’ online shoppers used on-site search, making up an incredible 56% of their online revenue. And with more shoppers using the search bar, Didriks saw 6.8x higher revenue per visit compared to shoppers who did not use search.
During the same time period, Didriks also experienced a 6.3% conversion rate on cross-sell recommendations placed on their PDPs.
