Apparel Magazine: Amazing Woman in E-commerce

Kate Massey Selected as a 2022 Amazing Woman in E-commerce Honoree by Yotpo

Searchspring, the worldwide leader in site search, merchandising, and personalisation, has proudly shared that Kate Massey, Head of Asia-Pacific at Searchspring, has been recognised as a 2022 Amazing Woman in Ecommerce Honoree by Yotpo. Handpicked from a pool of 3,300 women nominated by peers and industry leaders, the award accentuates Massey’s success in supporting retailers as they refine their customer experiences through revolutionary e-commerce technology. 

The Amazing Women in E-commerce (AWIE) program was established in 2018 by Yotpo, a Searchspring partner that helps brands build strong relationships with their consumers via its e-commerce marketing platform. AWIE is devoted to recognising the efforts of the women shaping the future of consumerism while raising money for Girls Inc. to inspire the next generation of female business leaders. Together, Yotpo, AWIE community members, and program sponsors have raised more than $110,000 for Girls Inc.

“Five years into this program and we’re still humbled and inspired by the stories and accomplishments of these women pioneers,” said Ruthie Berber, senior manager of community, Yotpo. “Despite coming from different countries, cultures, companies, and brands, this year’s class of Amazing Women honorees have one thing in common: they break barriers and boundaries on a daily basis to propel the industry forward so that eCommerce is accessible, equitable, and delightful for a growing population of online consumers.”

As Head of Asia-Pacific for Searchspring, Massey works with e-commerce retailers and partners to provide excellent site merchandising capabilities, increasing Searchspring’s impression in the Asia-Pacific region and nurturing an enthusiastic team and network of partners to achieve this mission. Over the past year, Massey strengthened Searchspring’s presence in Asia-Pacific from relatively unknown to having 100 leading and upcoming e-commerce merchants across the region.

“I am passionate about empowering brands to understand the data that drives their decision making while building impactful website search, merchandising, and personalised recommendations that converts,” said Massey. “Our team and partners have done such a great job laying the foundation on which to take Searchspring to the next level. I am thrilled to be recognised for this achievement, and I truly can’t wait to continue working with such incredible and ambitious e-commerce brands in 2022 and beyond.”


Posted by Apparel Magazine on March 17, 2022

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