“Searchspring has given our small team the power to provide a seamless experience online for our customers, by giving them the tools to find the products they’re looking for. On top of that, it’s given us the ability to provide a much more personalized search experience, offering relevant and tailored search results that increased our revenue and conversions.”
Lucy Applegarth
Ecommerce & Digital Marketing Manager, Boody
The Brand
Boody was born from passion, drive, and demand for a simpler wardrobe made from sustainable fabrics. This passion saw two friends, David and Neil, on a journey to design better basics. They brought their experience in fashion and pharmacy together to force sustainable change.
Boody believes comfort is more than feeling good. It can do good, too. With eco-friendly materials and sustainable manufacturing, Boody crafts garments that support the everyday lifestyle.
The Partner
Elephant Room is a performance-driven digital agency focused on accelerating online retail growth for ecommerce brands through web design, performance marketing, and a seamless development processes.
The Challenges
Boody offers a deep product range all available in a variety of styles, sizes, and colors. With such a large catalog to scroll through, online shoppers struggled to quickly find the products that best suited their individual needs.
The company needed more powerful search, merchandising, and personalization tools to improve the product discovery journey and give merchandisers greater flexibility over the site.
They also desired the ability to add custom filters and sorts to collection pages, giving their shoppers a fast path to narrowing down the search — and, ultimately leading to quick conversions.
The Solutions
After a recommendation from their digital agency, Elephant Room, Boody partnered with Searchspring to integrate the full suite of products across their 3 domains (AU, EU, and NZ).
They quickly leveraged Searchspring’s advanced merchandising features like boost rules, product pinning, and banners to optimize the layout of products on-site. Automated rules ensured that new releases, best sellers, and in-stock items were always moved to the top of collections and search results — giving their merchandising team back precious time.
Boody also added filter options like fit, coverage, gender, and more, to enable shoppers that were looking for specific items to navigate the online store with ease and efficiency.
Along with their internal merchandising processes, the on-site search experience was completely revamped. With autocomplete enabled, shoppers could see a list of suggestions as they typed in the search bar, leading them to the most relevant predictions before they even finished typing.
Personalized product recommendations were also added on the home page, product detail pages, no-results pages, and more. This meant that Boody could serve shoppers relevant products to also consider purchasing based on their previous shopping behaviors.
The Results
“Searchspring has given our small team the power to provide a seamless experience online for our customers, by giving them the tools to find the products they’re looking for,” says Lucy Applegarth, Ecommerce & Digital Marketing Manager at Boody. “This has been a crucial requirement for us to support our new customer acquisition goals, to ensure we’re educating new users on the range of our products, and reducing the path to purchase. On top of that, it’s given us the ability to provide a much more personalized search experience, offering relevant and tailored search results that increased our revenue and conversions.”
Boody’s online shoppers are now discovering the right products at the right time with an intuitive and streamlined product discovery and shopping experience – ultimately leading to higher conversion rates and greater customer loyalty. The improved search experience encourages shoppers to spend more time browsing the site, resulting in a lift average order value and revenue from search.
