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Partner Spotlight: Guidance

Guidance and Searchspring Work Together to Deliver Outstanding Online Shopping Experiences

Guidance is a customer-focused commerce service provider committed to empowering growth-oriented mid-market and enterprise-level B2C and B2B merchants. With a rich legacy dating back to 1993, Guidance is an industry pioneer, leading the way in multichannel retail strategies, mobile solutions, exceptional customer experiences, cutting-edge design, and intricate system integrations.

Their services range from web design & development to re-platforming and conversion rate optimization. Their technical depth and world class customer experience enable them to create stunning, visually impactful digital interfaces that increase conversion and boost revenue for clients.

Working Together to Optimize Digital Experiences

Guidance is focused on shaping the future of commerce and helping clients thrive in the ever-evolving landscape of online retail. Their partnerships with a wide variety of leading providers and best-in-class technologies, like Searchspring, enable Guidance to further optimize digital experiences for clients.

“The partnership with Searchspring allows us to give our clients a unique, customizable user experience that goes far beyond what they believed was possible with traditional ecommerce platforms.”

– Edward Gaug, Director of Marketing & Partnerships, Guidance

Delivering An Outstanding Shopper Experience for Farmer Boy

Guidance teamed up with Searchspring to improve the product discovery journey for Farmer Boy with powerful site search, advanced merchandising tools, and AI-powered personalization

With Searchspring implemented, Farmer Boy quickly leveraged features like autocomplete, synonyms, drag-and-drop merchandising, automation rules, and smart recommendations to optimize the online experience. 

By eliminating barriers to purchasing, Farmer Boy was able to not only convert more browsers into buyers, but reduce the need for customer service calls to help shoppers find products online.

Ready to see what Guidance can do for your business? Reach out to the team.


Visit Searchspring’s partner page to learn more about partnering with the leading site search, product merchandising, and personalization platform built exclusively for ecommerce.