What now? What’s next? What did we learn?
- Jordan Brannon, President and COO of Coalition Technologies
- Kait Stephens, C0-Founder and CEO of Brij
- Martin Balaam, CEO and Founder of Pimberly
Here are some key takeaways from the Black Friday is Over, Now What? webinar:
Examine Your Promotional Strategy
Does your strategy align with your brand? While technically something that can be done at any time of the year, post-Black Friday is as good a time as any to take stock of your brand and promotional strategy. Are you a “discounting brand”? Are there other ways to offer promotions besides discounts?
Do Your Research!
Yes, it is tempting to take some time off and binge The Crown, but resist the temptation and dig into your sales and traffic data. Understand what went well and where you can improve. Now is the perfect time while it is all fresh in your mind.
Nurture Your Shoppers
You possibly spent months on your Black Friday promotional strategy. Don’t let that strategy deflate after Black Friday. Follow up and communicate with your shoppers. Thank them for their purchase. Ask for feedback. Make them want to continue shopping by boosting their experience and turn one-time shoppers into repeat customers.
Don’t Flush Your Black Friday URLs
Your URLs are important parts of your marketing strategy. If you remove the URLs you will drain that juice from your SEO program. You can easily direct people to other pages of your store, but keep those Black Friday pages live.