Stride Rite Overhauling Digital Experience, Focusing on Personalization and Enhanced Site Search
Children’s footwear brand Stride Rite, under the Vida Shoes International umbrella, is looking to evolve its e-commerce growth strategy and reshape the consumer shopping experience.
To do so, it has tapped Searchspring, which will create e-commerce campaigns and enhance site search, product recommendations, and personalized experiences across the brand’s e-commerce platform.
Stride Rite is also redesigning its navigation taxonomy to optimize for conversion and mobile viewing, using tech from CQL to create a website with growth and scalability in mind. The website itself runs on Shopify Plus.
According to Brian McManus, executive vice president of Vida Shoes International, Stride Rite’s technical complexity is growing rapidly alongside its expanding list of digital features.
“Stride Rite’s newly launched tech stack, designed for future growth and stability, lowers our total cost of ownership significantly and empowers our e-commerce teams to focus on content, marketing, and acquisition to cultivate deeper relationships with our customers,“ he added.
Posted by RIS News on March 30, 2022
