From implementing Searchspring in 2021 to 2023, Incu saw a 15% increase in revenue attributed to shoppers using search with 6.1x more revenue per visit generated vs without search. Conversion rates from search-derived orders have also been lifted 3.1x higher than those without search.
The results aren’t the only thing creating a lasting impression. Alicia comments on the ease and professionalism of the setup process, “Searchspring managed the bulk of work with our implementation quite seamlessly – something which is a huge benefit during peak periods like Black Friday / Cyber Monday, Christmas, and Boxing Day sales. The team was extremely organised and collaborated really well with us when they needed our reviews and testing. The whole process was fast but efficient. We also started noticing conversion uplifts within a week of going live.”
Searchspring’s data intelligence is now driving actionable insights, significant time-savings, and outstanding outcomes for the Incu team and their shoppers.
“The reporting capabilities of Searchspring are brilliant. Of course, there are insights you can get from Google Analytics, but they can be hard to read and adjust with custom segmented reporting.” Says Alicia. “With Searchspring, we have a consolidated dashboard of the most important data, such as shoppers using search, conversions, revenue, and other metrics comparing search-driven journeys to those without search. The information at hand has helped us minimise and re-route things like spelling mistakes and zero results to get the right products in front of shoppers.”
Clever product-boosting rules and automation have also cut merchandising time and effort from over half a week to mere hours. As a result, the team now has the breathing space to prioritise strategic initiatives and create even more remarkable shopping experiences.
Incu is now integrating Searchspring with Klaviyo, its email marketing platform, to show personalised product recommendations at even more stages of the buyer journey. Alicia and the team look forward to this integration’s tailored email cross-sell and product discovery capabilities, which are set to keep pre-and-post purchase experiences as fresh and exciting as Incu’s online store.