In this video, we’re going to walk through things to keep in mind when running a Zero Result Searches report.
The Zero Results report gives you a comprehensive view of the instances where someone searches for something in your store and no products are found.
-Gives you insight into what people are looking for that you don’t have
-Shows you common spelling mistakes
-Guides you in creating synonyms for common zero-result terms to help reduce times where customers can’t find any products
We’ll start with a quick overview on the value, what you can expect in terms of functionality, then we’ll jump into the backend of the Searchspring Platform, and close things out with a few best-practice example use cases.