With a variety of themes and characters on offer, customers can sometimes struggle to find the right words when they turn to the site’s search bar. “It’s common for shoppers to make spelling mistakes, which is where autocorrect comes in. Or, they might not quite know a character’s exact name. Search synonyms and redirects have been a lifesaver for us to ensure our customers can still find the products they’re looking for. We have redirects set up for Super Mario, for example, where shoppers might search for ‘Mario’, ‘Mario bros’, ‘Mario brothers’ – all of those searches bring shoppers to our Super Mario Brothers page.”
Many of these search terms become apparent through Searchspring’s reporting. “We review the reports every Monday to see what customers are searching for and whether we’re missing anything in the market. If there is a new character that shoppers are really interested in, the reports help us to assess demand and decide whether to order new inventory. We also get insights into how our customers navigate through our pages – are they filtering by color versus occasion, for example. That’s really useful for us, particularly during peak seasons,” says Vanessa.
CostumeBox also has plans to implement Searchspring’s inline banners to highlight sales and promotions, as well as to showcase a new business venture. “We’re launching a new initiative on CostumeBox called PartyList, which will help our customers find all the services they need for their parties such as equipment hire, entertainment, and catering. With inline banners, we’ll be able to link to those services without disrupting the shopping experience. We’re really excited about that.”