In Q4 2022, Bauer stormed the online arena with its continued commitment to innovation: a strategic redesign & re-platform from Salesforce Commerce Cloud to Shopify Plus. Bauer teamed up with CQL to lead the platform migration, Shopify Plus design and build, third-party integrations, and support.
Among the third-party integrations selected, CQL recommended Searchspring for its easy integration and proven success in increasing conversions on Shopify Plus. Having partnered with Searchspring on several leading ecommerce sites, CQL knew Searchspring was the right solution to help Bauer overcome pain points with product discovery and relevancy.
“With a partner like Searchspring, Bauer now has the power to control the entire product discovery journey for shoppers,” says Cathy Monday, Client Success Manager at CQL. “They can quickly and easily take advantage of Searchspring’s product suite to deliver an online experience that’s highly relevant, uniquely personalized, and keeps shoppers coming back again and again.”
Once integrated, Bauer quickly leveraged Searchspring’s robust merchandising suite – utilizing campaign scheduling, inline banners, product pinning, and more.
With boost rules, Bauer’s merchandising team saves significant time by automatically influencing product arrangement on collection pages – ensuring that shoppers always see the newest and most popular items every time they visit the site. Tailored product suggestions are also placed strategically throughout the site, offering hyper-relevant and personalized recommendations for customers based on previous shopping behaviors.