Black Friday / Cyber Monday Content - Being prepared for Black Friday is obviously critical. But, figuring out a scalable and repeatable way to nurture those people to become long term customers has a science of its own.
Part 1: Expert predictions & what you can STILL do to convert more shoppers on your site
On November 16, Searchspring hosted a webinar with an expert panel from Searchspring, Guidance, The Container Store, and Bazaarvoice where we gave predictions and tips for how e-reatailers can turn seasonal shoppers into long-term customers.
During this session, panelists shared their tips, suggestions, and predictions for this year’s Cyber Monday/Black Friday and into 2022.
Our panelists have over a 50-year combined industry experience in retail and ecommerce:
- Shaun Lin, Director of Channel Partnerships at Bazaarvoice
- John Thrailkill, former SVP of Technology at The Container Store
- Mike Warson, Senior Sales Executive at Guidance
Part 2: How to turn seasonal buyers into long term customers
On December 7, we continued our discussion about how to turn seasonal buyers into long-term customers. The expert panel from Searchspring, Guidance, and Bazaarvoice reflected on Black Friday and gave tips for the year to come.
During Part 2 of our webinar, we dove into the following topics:
- Black Friday / Cyber Monday expert reflection and analysis
- Who won seasonal ecommerce retail and why
- What you can do to make these customers part of your loyal fanbase
