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Perfect On-Site Search in Time for Black Friday

5 Ways to Perfect Your On-Site Search So Shoppers Find Your Top Deals


Searchspring, Tapcart, and eHouse Studio hosted a webinar on August 30th at 12pm EDT / 9am PDT for our final episode in the 2023 Black Friday Webinar Series. This hour-long webinar helsp you optimize your on-site search and ensure shoppers find your top Black Friday deals.

Don’t make the mistake of overlooking the simplest optimizations – while driving traffic to your site is great, it’s not enough.

Did you know that 70% of searches fail to return relevant results, and 26% end up on a zero-results page? Don’t let these missed opportunities occur on the biggest weekend of the year.

On the other hand, shoppers who use on-site search are 8-10 times more likely to purchase than site visitors who don’t use on-site search.

Watch the webinar to learn more about why on-site search optimization is such an important part of your BFCM strategy. 

This webinar was part of our 3-part BFCM series that is designed to help you prepare for every step along the way. Our panel deep dives into the following areas.

  • Early shopper behavior
  • Website design, speed, and functionality review
  • Ensuring that your deals are easily visible to shoppers
  • Cross-selling and upselling recommendations

Don’t miss out on these essential tips to optimize your on-site search for BFCM » Watch it now!

To get even more tips on how to #WinBlackFriday, head over to the Searchspring Black Friday Content Hub.