An hour-long live webinar to help you optimize your site search and ensure your shoppers find your top Black Friday deals.
Searchspring, Tapcart, and eHouse Studio hosted a webinar on August 30th at 12pm EDT / 9am PDT for our final episode in the 2023 Black Friday Webinar Series. This hour-long webinar helsp you optimize your on-site search and ensure shoppers find your top Black Friday deals.
Don't make the mistake of overlooking the simplest optimizations – while driving traffic to your site is great, it's not enough.
Did you know that 70% of searches fail to return relevant results, and 26% end up on a zero-results page? Don’t let these missed opportunities occur on the biggest weekend of the year.
On the other hand, shoppers who use on-site search are 8-10 times more likely to purchase than site visitors who don't use on-site search.
Watch the webinar to learn more about why on-site search optimization is such an important part of your BFCM strategy.
This webinar was part of our 3-part BFCM series that is designed to help you prepare for every step along the way. Our panel deep dives into the following areas.
- Early shopper behavior
- Website design, speed, and functionality review
- Ensuring that your deals are easily visible to shoppers
- Cross-selling and upselling recommendations
