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The 2020 Ecommerce Holiday Countdown: Paid Advertising

Black Friday in neon; Text: Black Friday / Cyber Monday Content


Black Friday / Cyber Monday Content – Get ready for the most online Black Friday & Cyber Monday in history with The 2020 Ecommerce Holiday Countdown! Next up in the series is Noel Liotta, Business Development Manager at ROI Revolution, who will be sharing her insights on all things ecommerce advertising.

From social, to search, to retargeting, retailers have plenty of options to choose from when it comes to digital ads – but the abundance of choice can be overwhelming. Should you be paying on every channel? How should your messaging differ in 2020? And how does a paid strategy fit into your wider holiday campaigns?

Noel will have the answers to all of your burning questions on ecommerce advertising, as well as tips on:

  • Benchmarking data when your year-over-year doesn’t quite compare
  • Reaching new shoppers with lookalike audiences
  • Treating Black Friday ads like a marathon, not a sprint
  • Using YouTube as a prospecting channel for brands that are newly DTC
  • Segmenting your targeting based on shopping behaviors, buying patterns, and intent

The 2020 Ecommerce Holiday Countdown

The 2020 Ecommerce Holiday Countdown is a series of videos focused on inspiring your holiday campaigns and help you prepare for the most online Black Friday & Cyber Monday to date. Our expert guest speakers shared their insights on how retailers can tap into:

  • Branded content marketing
  • Nano-influencer opportunities
  • Behavioural and triggered email
  • User-generated content and social commerce
  • Paid advertising

Meet the speakers

 Noel Liotta
Noel Liotta

Business Development Manager, ROI Revolution

Noel Liotta has spent her career in advertising and ecommerce as a jack of all trades, sales and marketing hybrid. That agility has landed her in the position of leading the Partnership program at ROI and acting as problem solver to the masses of ROI clients. The best part of her job is that she gets paid to make friends and contributes to projects across the company. When she’s not at work she’s either working on her Fixer Upper projects around the house or watching Netflix with her family.
Connect with Noel on LinkedIn.

 JoAnn Martin
JoAnn Martin

VP of Marketing, Searchspring

JoAnn has held leadership roles at a variety of emerging and growth-stage SaaS companies, most recently Hanzo and Provenir, where she focused on developing unique identity and positioning while building high-performing teams. From experience in the venture agency space and consulting for the Microsoft Incubation team, JoAnn brings a focus on community building and accelerated growth.
Connect with JoAnn on LinkedIn.