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The 2020 Ecommerce Holiday Countdown: Email Marketing

Black Friday in neon; Text: Black Friday / Cyber Monday Content


Black Friday / Cyber Monday Content – Get ready for the most online Black Friday & Cyber Monday in history with The 2020 Ecommerce Holiday Countdown! Adam Kitchen, CEO of Magnet Monster joins us in this episode to share how brands can build authentic connections with customers via ecommerce email marketing, and ultimately drive increased sales as a result.

Adam predicts more retailers will opt out of the traditional race to the bottom on price this Black Friday, and instead turn their focus to the sentiment of the season after a difficult year. As well as providing a UK perspective on the holiday shopping season, Adam will walk through:

  • Successful holiday selling without heavy discounts
  • Why brands that rely on paid ads are in for a reality check
  • Building loyalty through value-add content, and rewarding repeat customers
  • Why “established” trumps “sexy” when it comes to marketing channels
  • How the batch and blast approach shows disdain for your customers

If you’re just using ecommerce email marketing to broadcast discounts, you’re missing out on conversion opportunities. Register for the videocast to revamp your strategy in time for the holiday season!

The 2020 Ecommerce Holiday Countdown

The 2020 Ecommerce Holiday Countdown is a series of videos focused on inspiring your holiday campaigns and help you prepare for the most online Black Friday & Cyber Monday to date. Our expert guest speakers shared their insights on how retailers can tap into:

  • Branded content marketing
  • Nano-influencer opportunities
  • Behavioural and triggered email
  • User-generated content and social commerce
  • Paid advertising

Meet the speakers

Adam Kitchen
Adam Kitchen

CEO, Magnet Monster

Adam is an ecommerce entrepreneur passionate about helping businesses owners run profitable companies. With over 13 years experience in digital marketing, he founded Magnet Monster because he believes email marketing remains the most profitable and under-utilised channel for scaling ecommerce stores. Magnet Monster helps ecommerce brands attract, convert, and retain more customers with bespoke email marketing automation and campaigns.
Connect with Adam on LinkedIn.

 JoAnn Martin
JoAnn Martin

VP of Marketing, Searchspring

JoAnn has held leadership roles at a variety of emerging and growth-stage SaaS companies, most recently Hanzo and Provenir, where she focused on developing unique identity and positioning while building high-performing teams. From experience in the venture agency space and consulting for the Microsoft Incubation team, JoAnn brings a focus on community building and accelerated growth.
Connect with JoAnn on LinkedIn.