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The 2020 Ecommerce Holiday Countdown: Branded Content Marketing

Black Friday in neon; Text: Black Friday / Cyber Monday Content


Black Friday / Cyber Monday Content – Get ready for the most online Black Friday & Cyber Monday in history with The 2020 Ecommerce Holiday Countdown! We’re kicking off this videocast series with Morning Brew’s Head of Brand Partnerships, Jason Schulweis, who will be chatting all things branded content marketing.

Jason will be sharing some of his favorite campaigns from holidays past, as well as reflecting on those festive marketing endeavors that completely missed the mark. And, thanks to his work at Retail Brew, he has the inside track on ecommerce trends and predictions for this most unusual holiday season.

In addition to all of this, he’ll be talking:

  • Branded content’s branding problem
  • Data-driven advertising without the ick factor
  • Positioning: is it a store closure, or a campaign opportunity?
  • Messaging that will make you want to tip your copywriter
  • Reverse-engineering content and community into a brand

If it’s not already on your holiday wishlist, you’re about to find out why branded content marketing should play a part in your Black Friday & Cyber Monday campaigns.

The 2020 Ecommerce Holiday Countdown

The 2020 Ecommerce Holiday Countdown is a series of videos focused on inspiring your holiday campaigns and help you prepare for the most online Black Friday & Cyber Monday to date. Our expert guest speakers shared their insights on how retailers can tap into:

  • Branded content marketing
  • Nano-influencer opportunities
  • Behavioural and triggered email
  • User-generated content and social commerce
  • Paid advertising

Meet the speakers

 Jason Schulweis
Jason Schulweis

Head of Brand Partnerships, Morning Brew

As SVP, Head of Brand Partnerships, Jason oversees the Revenue Org, consisting of Sales, Account Management, Integrated Marketing, Strategy & Operations and Creative. His team drives company revenue through native content campaigns that live on Morning Brew’s network of media properties and platforms. Prior to starting at Morning Brew in July 2019, Jason held leadership roles at MediaLink, Live Nation, Thrillist and Yahoo!.
Connect with Jason on LinkedIn and Twitter.

JoAnn Martin
JoAnn Martin

VP of Marketing, Searchspring

JoAnn has held leadership roles at a variety of emerging and growth-stage SaaS companies, most recently Hanzo and Provenir, where she focused on developing unique identity and positioning while building high-performing teams. From experience in the venture agency space and consulting for the Microsoft Incubation team, JoAnn brings a focus on community building and accelerated growth.
Connect with JoAnn on LinkedIn.