With A/B Testing, Merchandisers Can Quickly Test Multiple Campaign Variations To Find The One That Converts Best
SAN ANTONIO, TX — January 27, 2021 — Searchspring, the global leader in site search and merchandising, today announced the launch of its top-requested functionality, A/B Testing. The new tool enables merchants to swiftly test and compare multiple variations on a single merchandising campaign to determine which one delivers better results — answering one of the industry’s burning questions: “Am I doing this right?”. The learnings from the split test will empower merchants to take actionable, data-driven steps to deliver the shopping journey that best converts. The latest release further deepens the company’s commitment to invest millions into personalized merchandising solutions over 2021.
“In a rapidly growing online retail ecosystem, building a meaningful merchandising strategy has become paramount,” said Searchspring VP of Product Ten Chu. “A/B Testing enables merchandisers to make in-the-moment, informed decisions to optimize their campaigns in just clicks. I am particularly thrilled about the launch of this new feature, ranked as the top-scoring product request amongst our customers. At Searchspring, we never cease to listen to the evolving needs of our clients, which will always be matched and reflected in our actions.”
As a consumer-focused company, clients remain at the heart of each one of Searchspring’s product development decisions, most recently reflected in the latter part of 2020 with the creation of a Client Advisory Board. A/B Testing, the top-scoring feature request on Searchspring’s Customer Idea Portal, empowers merchandisers to create hyper-relevant campaigns on the fly.
Built by merchandisers for merchandisers, the new functionality aims to optimize sales by personalizing the shopping experience and reducing effort behind finding the items shoppers are searching for by:
- Running a built-in A/B Testing framework that enables merchants to test and compare different versions of product listing pages to understand high performers.
- Testing strategic campaign variations to drive higher average order values (AOV) and increase user engagement and monetization.
- Comparing the success of merchandising campaigns, relying on results fueled by data instead of speculation.
- Comparing the performances of Visual Merchandising tools, including boost rules, banners, pinned products, removed products, and custom facet order.
- Anticipating optimal content placement and results that will lead to high-converting shopping journeys.
In addition to A/B Testing, users can now start using Inline Banners to highlight and promote specific campaigns, promotions, and products. Customers will have the flexibility of displaying easily missed or overlooked promotions by positioning banners to their results set in multiple places, including the product grid.
The new functionalities, available now to all current and prospective Searchspring clients, are set to deliver the hyper-relevant and optimal shopping experience customers want, expect and deserve. By being equipped with Searchspring’s complete set of search and merchandising solutions, it’s never been easier for merchandisers to carve out a competitive edge and deliver the right product, in the right place, at the right time.
Searchspring is on a mission to give ecommerce teams superpowers. We are giving the worlds’ most creative online brands the user-friendly search, merchandising, personalization, and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at searchspring.com or visit the websites of some of our most heroic customers like Alternative Apparel, Fabletics, Moen, Volcom, Wildfang, and William Sonoma.