Privacy Policy
Revision Date: 4/6/2023
Introduction
Searchspring is a brand name of B7 Interactive, LLC. Searchspring provides online application services for use by online retailers. Searchspring’s offering includes tools the retailers use to provide search and recommendation features on their sites, improve their merchandising, and analyze their online interactions with their site visitors. Our customers are business entities or other organizations. Searchspring’s main office is in San Antonio, TX and it offers its services to customers worldwide. This Privacy Policy describes our policies for personal data that we collect and use for our own general business purposes.It does not cover the personal data that our customers collect or manage using our services. Our customers control this data and we use this data only as permitted by our agreement with our customer. You should review the privacy policy of our customer that controls your personal data to understand its privacy practices.How to Contact Us
Email: privacy@searchspring.com or via mail: Searchspring – 122 East Houston Street #105, San Antonio, TX, 78205. Please contact us if you have any questions about the information in this Privacy Policy or our handling of your personal data, or would like to access, correct, delete, restrict our use, or take other action with regard to your personal data. We ask, however, that if we are in possession of your data solely as a service provider for our customer you first contact our customer with your request.Changes to Privacy Policy
We may change this Privacy Policy from time to time. We will manage your personal data in accordance with the Privacy Policy version that was published on the date that we collected the data about you. Prior versions of our Privacy Policy may be found here.Definitions
The types of data we collect and our purpose for collecting it depend on how you interact with us. For example, we collect different data about one-time website visitors than authorized users of our application services. We have used defined terms for the different types of relationships to help us explain our privacy practices:- customer means our retailer that establishes an account with Searchspring (directly or through our reseller) for the use of our services;
- account user means an individual who interacts with us as a representative of our customer; this includes service users, billing contacts, and technical support contacts;
- “visitor” means an individual who visits the Searchspring website or social media pages, visits the Searchspring offices, interacts with us at a trade show or other industry event, or communicates with us in some other way other than as an account user;
- services means our online application services;
- “site” or “website” refers to www.Searchspring.com and any other website where this Privacy Policy is posted;
- “we”, “our” and “us” refer to Searchspring;
- “you” and “your” refer to visitors and account users.
Data Collection Purposes
We collect personal data for our business purposes:- to operate our website;
- to improve our website and service offerings;
- to market our services;
- to manage our relationship with our customers, including account administration;
- to provide our online services to our customers;
- to provide customer support; and
- to manage our vendors.
Data Collection Methods
Automated data collection on our website and management console
When you visit our site or use our management console our servers capture data that may be used to identify you or your device, such as your IP address, device identifier, and information about your device such as the operating system, time zone setting, language setting, browser settings, and browser plug-ins. Depending on your device settings, we may also capture location information. Our servers may also capture information about your visit to our site or management console, such as the website you visited right before you visited our site or management console, the time and duration of your visit on each page on the site or management console, and your navigation path from page to page (i.e., what you click on). We use third-party service providers such as Intercom, 6sense, LuckyOrange, and Hotjar to capture other information about your visit to our site or management console which can include recordings of your scrolling activity on each page of our site or management console. We and our third-party analytics providers may place a cookie on your browser so that we may identify you as a return visitor to our site or management console. Please see How to Opt Out of Online Data Collection below for information on how to block cookies.Data provided by advertisers
If you arrive at our site by clicking on a link that is part of an advertisement on another site (including an advertisement on a social media platform), the advertising service will identify the link, enabling us to associate you with the advertising parameters we provided to the advertising service. For example, we may ask an advertising service to target our ad to individuals that the ad service has identified as having an interest in retail merchandising. If you arrive at our site by means of the link in that ad, we will be able to identify you as an individual who has an interest in retail merchandising. Advertising services are responsible for the collection, use, and disclosure of the data they provide to us in accordance with their published privacy policies. See the section below captioned Advertising Ecosystem and How to Opt Out of Online Data Collection.Data on marketing lists that we purchase
We may purchase information from third party services such as Zoominfo, StoreLeads, Seamless.ai, Uplead, and eTailInsights for outbound marketing purposes.Data provided by you as part of your communications with us
We collect personal data that you submit to us as part of a communication with us as a visitor or account user, such as via chat on our site, email, submission of a web form, telephone, or in person (such as at a meeting, trade show or other event). For example, you may communicate with us as a visitor to obtain more information about our services, or as an account user to request technical support. The communication may include information that can be used to identify you such as your name, job title, job function, the organization you represent, email address, phone number as well as information about your interest in our company or our services. We do not solicit information from you as part of these communications other than information that is useful to us in light of the purposes described above, but if you choose to volunteer more personal information than we ask for we will collect that as part of the communication.Data provided by you or your organization to establish and maintain the Searchspring account
Our customers are required to name billing, administrative, technical and other types of service and account users who have authority to use our services and manage the customer’s account. We collect the name and business contact information of these account representatives, and will require each individual account representative to establish their own set of account credentials (username and password). If you use a personal payment card or other financial account to make payment arrangements, then we may collect information relevant to the processing of the payment transaction.Marketing Partners and Resellers
We have relationships with other companies that help us market, sell and deliver our services. They may collect personal data of the type described above using the methods described above and provide that data to us. We will treat personal information we receive from our marketing partners and resellers the same as the personal information we collect directly.Event Organizers
The information you provide to an event organizer (like Eventbrite)to register for a trade show or like event where we are a booth holder or other sponsor may be provided to us by the event organizer. Your registration information is also made available to us if you allow us to scan your event badge at the event.Combinations of data collected using different methods
We use service providers such as Google Analytics, Pardot, Drift, Intercom, and 6sense to help us associate the personal data we capture about you as part of visitor interactions with personal data we collect about you as an account user.Social Media Features
We may place buttons on our website that allow you to publish information about your site visit to a social media platform. For example, we may have a “like” or “tweet” or similar button that, when clicked on, will generate a social media posting by you on Facebook, LinkedIn, Twitter or other platform that highlights or points back to the content on our site that you liked, tweeted, etc. If you use the social media features on our site, we will associate your visitor interactions. You should review the privacy policies of the social media providers as well since your visit to their platform by means of our social media button may allow them to collect information about your activity on our site.How We Use Data
This section describes more specifically how our use of the data relates to the purposes for which we collected the data. Visitors: We use data collected about visitors:- to operate our website – web servers, by their nature, must capture your IP address and information about your browser and device to display our site to you;
- to develop our website and product offerings – we use the information about visitor navigation on our site to help us understand what part of our website and products offerings is of interest to different kinds of visitors so that we can modify and improve our site content and other marketing materials to be more appealing to prospective customers; we may also use the information about your site visits and other visitor interactions to help us measure interest in our services or various features of our services;
- to show you personalized content when you visit our site – we use information about your prior visit to our site to customize your subsequent visits; for example, we may make more visible to you information or offers about products or services that appear to be of interest to you based on your navigation of our site on a prior visit; if you arrive at our site via an advertisement we may use that fact to make inferences about your interests and target content to you on that basis;
- to measure the success of our advertising efforts – we use visitor information to verify whether the ad services we purchase from third parties are actually resulting in visits to our site or other visitor interactions;
- to register you for webinars, office visits, or other online or off-line events we may host – we may use your name, contact email, contact address, and phone number to register you as an attendee and communicate with you about the event; we might target special content to event registrants when they visit our website based on the type of event
- to communicate with you as part of our marketing efforts – if you provide us with contact information we may use it to send you communications about our company, our products or services, or related topics that we think you may find of interest;
- to provide our online services – we use login credentials to authenticate individuals as authorized administrative users of our services; we use IP addresses to provide our services
- we use contact information such as your email or physical address to send invoices and other account communications, authenticate individuals who request information or support on the customer’s behalf, and administer the customer’s account, such as processing billing information to complete customer purchases;
- to help us develop our service offerings – we use the information about account user navigation on our management console to help us understand what part of our management console is of interest to different kinds of account users so that we can modify and improve our content and other marketing materials to be more appealing; we may also use the information about your management console interactions to help us measure interest in our services or various features of our services; we use information about your use of our services to measure interest in various features, to plan enhancements and new features, and to improve user experience;
- to communicate with you as part of our marketing efforts – we use contact information and information about your use of our services to send you communications about our products or services, or related topics that we think you may find of interest; and
- to market our services – if you provide a customer testimonial or other content for marketing purposes we will publish the content with your name or other identifying information that you authorize us to use; if you agree that we may use you as a reference, we may provide your name and contact information to prospective customers for our services so that they may contact you to discuss your experience with our services.
Data Integrity
We process personal information only for the purposes for which it was collected and in accordance with this Privacy Policy. We regularly review our data collection, storage, and processing practices to ensure that we only collect, store, and process the minimum personal information needed for the purpose collected. We take reasonable steps to ensure that the personal information that we process is accurate, complete, and current, but we depend on our account users to update their personal data as necessary.Requests to access, amend, delete, or restrict the use of your personal data
Please send us a request at privacy@searchspring.com if you would like to know what personal data we have about you, or would like us to correct inaccurate data, delete your personal data, or restrict the use of your personal data. We commit to responding to your request promptly and honoring your reasonable requests. We will comply with all applicable legal requirements related to your requests, but please note that we are not required by law to delete or restrict the use of your data in a way that prevents us from complying with our legal obligations to our customer or that interferes with our reasonable record keeping as necessary to demonstrate compliance with our contracts and applicable law.Additional Information for California Visitors, Account Users
In addition to our commitments stated above, if our collection of personal information about you for our own general business purposes is covered by the California Consumer Privacy Act you have certain rights under that law as described in this section. You may request disclosure of the following specific information:- the categories of personal information as well as the specific pieces of personal information that we have collected about you for our business purposes over the prior 12 months:
- the categories of sources from which we have collected that personal information,
- our purpose(s) for collecting that personal information,
- the categories of third parties with whom we have shared the personal information, such as our service providers, and
- whether we have sold the personal information to third parties or disclosed the information to third parties for a business purpose, and if so the categories of personal information and third parties.
Service Provider Data
We use the personal data that our customers collect and manage using our services only to provide our services to the customer and other related purposes that are permitted by our agreement with our customer. Our customers are responsible for making appropriate cookie disclosures and enabling any required cookie opt-out process with respect to the data they collect on their sites using our services. Some of our customers are subject to special data privacy laws, such as the General Data Protection Regulation adopted by the European Union in May 2018 (the “GDPR”) and the California Consumer Privacy Act of 2018 (the “CCPA”). We make appropriate contractual commitments to our customers in support of their obligations under the GDPR, CCPA or other data privacy and protection laws applicable to them. Please contact us at the address above if you have questions or concerns regarding our processing of the data described in this Section. We ask, however, that you first contact our customer if you have a request to access, block, erase or take other action with respect to data that we have solely as a data processor for our customer.Disclosure
We have not sold or leased personal data and will not sell or lease your personal data unless you give us your consent to do so. The California Consumer Privacy Act includes a definition of “sale” that may include permitting third party advertisers to collect data about our Site visitor for use as part of their advertising services generally. During the prior 12 months we have permitted Google Ads, LinkedIn, Meta, and Adroll to collect data on our site by means of advertising cookies. See the section below captioned Advertising Ecosystem for information on how you block these cookies. We will not disclose your personal data to third parties except as follows:Legal Reasons
When we believe release is appropriate to comply with the law, to enforce our terms of use and other rights, or to protect the rights and safety of others. This may include exchanging information with government regulatory or law enforcement agencies, or with other companies and organizations for fraud protection and legal compliance.Protecting Network and Information Security
As necessary to protect our information and systems from unauthorized actions that compromise their security or availability, such as disclosures as part of industry initiatives to identify and block malicious actors.Sale of Business
As part of a sale of business assets where the purchaser needs the personal data to use the assets. We may in the future sell all or part of our assets or be involved in a merger. We may provide the company that is seeking to acquire our business with access to personal data as part of their evaluation of our business, but will require them to maintain the personal data in confidence and use it only to evaluate our business. If we complete a transaction, it is customary to transfer personal data that is related to the purchased business assets to the purchaser.Service Providers
We use the services of companies like the ones listed below to collect data on our behalf or to help us analyze, store, manage and otherwise process your personal data. Each of these companies commits in its contract with us to use the personal data only according to our contract with them or our other instructions as necessary to support our business. They are not authorized to use your personal data for any other purpose. They are not authorized to disclose your personal data to others except with our permission, and only if they require the others to comply with the same restrictions that apply to them.- Sendgrid – outgoing email
- Zendesk – incoming email, support
- DocuSign, PandaDoc – E-signing
- Stripe, chargify.com, bill.com – payment processing
- Google – organization email and documents management provider
- Google Analytics – analytics
- Google Ads – advertising
- LinkedIn – advertising
- Facebook – advertising
- Instagram – advertising
- Twitter – advertising
- YouTube – advertising
- WordPress – website management
- Intercom, Drift – Customer Communication
- Salesforce – customer relationship management
- Pardot – automated marketing communications
- LuckyOrange – website heatmaps and behavior tracking
- Amazon AWS, Google GCP – Infrastructure provider, applications