Black Friday Playbook

About

Why did we create a Black Friday Playbook? We asked the question: Are you ever truly “ready” for an event like Black Friday? 

Even for veteran retailers, the magnitude of Cyber Weekend prep can be overwhelming. With so many elements at play, it’s hard to shake the feeling that you’ve forgotten something important. 

To put your mind at ease, we came up with tips and strategy ideas to set you up for a successful and stress–free Black Friday / Cyber Monday. 

Topics Include:

• Ecommerce Reporting
• Fulfillment
• Website Audits
• Tech Stack
• Sales and Creative Planning
• Ecommerce Platform Replatforming
• Merchandising Tips 
• Ecommerce Personalization 
• Omni-channel Merchandising
• Product Recommendations
• Artificial Intelligence and Machine Learning 
• On-Site Search
• Customer Service for Ecommerce 
• Personalized Email 
• Ecommerce Buyer Personas and Buyer Journey
• Black Friday / Cyber Monday Ecommerce Strategy 

and more!

The pinnacle of the ecommerce calendar, Black Friday, is the busiest and most lucrative time of year for most online retailers. But, it’s also the weekend that generates the fiercest competition. 

Download the Searchspring Black Friday Playbook today for the best tips on how to #WinBlackFriday and plan your best and most profitable holiday season ever.