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CEO Blog

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Diversity and leadership

I am only one leader, but dammit I will make a difference!

Recently, I made a post on LinkedIn about hitting 50/50 gender diversity among my direct reports. This milestone follows a… Read more »

ecommerce bounce rate

How to decrease ecommerce bounce rates

Your bounce rate is terrible, you can’t figure out what is going on. People land and people just leave, it’s… Read more »

Black Friday

How I would be preparing for a bizarre Black Friday

This year is like nothing before. Not a very profound statement but all too true, especially when it comes to… Read more »

Fail fast and publicly

Why you should fail fast and publicly

Many of my blogs start on LinkedIn, either through a conversation with someone or by a post I make that… Read more »

How to create a mission statement

Don’t turn your mission statement into a word salad

When I joined Searchspring, I set out to understand the employees and the company. One of the first things I… Read more »

Minimal Viable Product

Minimum Viable Product (MVP) vs NVP

Everyone that has ever been in technology and around building products has heard Minimum Viable Product (MVP). For those that… Read more »

Don’t optimize your marketing channels!

There I said the unthinkable, don’t optimize your marketing channels. Having spent almost 20 years in retail, before my current… Read more »


Fallacy – DTC will make more money

Earlier last week I saw a post on Linkedin about how Direct to Consumer (DTC) owns the data and you… Read more »

Firing is never easy

Firing is never easy but it is necessary

In a prior blog, I talked about turnover, mostly from quitting or where you are forced to fire someone, but… Read more »

ecommerce recovery

Time to step on the gas

There was a great retail pause, Covid caused retailers to let off the gas. What was the future going to… Read more »

UX Conversions Ecommerce

Don’t kill your conversions with bad UX

The whole world has been thrust into ecommerce faster than anyone anticipated, and unfortunately, most companies are nowhere near ready… Read more »

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