Along with a re-platform to replace legacy code and processes that would increase efficiency, Rip Curl engaged Searchspring to implement a winning combination of enhanced onsite search experiences for customers and more productive processes for its merchandisers.
“When we got our hands on Searchspring, we quickly began making use of boost rules to automatically promote products based on best sellers, high margin items, stock levels and shopper segmentation logic. This meant much less manual merchandising work – and more time for us to spend on strategic initiatives.”
Searchspring’s synonyms and zero search results reports now help merchandisers identify and add or update related terms that shoppers use to search for products. Powerful search insights provide faster product discovery and a better overall shopper experience.
As a global company with websites across AU, NZ, the US, and Europe, the flexibility and efficiency of ecommerce tech-stack solutions are critical. With Searchspring’s help, Rip Curl is able to set merchandising rules, such as boosting products and markdowns within search results by individual or multiple domains. Rip Curl’s merchandisers have gained a new level of adaptability and have saved considerable time with Searchspring’s rules and automation.
Daniel elaborates, “Our previous systems relied on daily merchandising of items. A lot of time went into researching the performance of items, monitoring inventory, and other variables to then manually merchandise the site. Now, we can simply set our variables, let Searchspring do the hard work, and review performance to make sure everything stays on track. We’re also continuing to find incremental increases in conversions and growing our average order value.”