As part of Lux Bond & Green’s digital transformation, Trellis re-imagined & designed their customer journey & site UX, and delivered an infrastructure that is manageable, flexible, and scalable ready for future growth and improvements.
After some strategic conversations, they decided that BigCommerce would be the optimal ecommerce platform to house their new online storefront. As a part of the redesign and re-platform to BigCommerce, Trellis recommended Searchspring to the Lux Bond & Green team for its advanced search and merchandising capabilities.
Product discovery is a crucial part of the online shopping journey. Lux Bond & Green added custom filtering options that align with shopper priorities, such as brand, price, metal type, and stone shape. They also use grouped synonyms to ensure that shoppers searching for ‘tennis bracelet’ and ‘diamond tennis bracelet’ will always be shown the same set of results.
To streamline the merchandising process, boost rules are applied to promote products across the entire site. Based on their business goals and objectives, Lux Bond & Green’s team also utilizes the capability to pin products on search and landing pages, controlling the exact order that products are shown.