How (and why) You Should Conduct an Ecommerce Site Audit

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The word “audit” doesn’t typically spark feelings of excitement. There is one exception to this rule: the ecommerce site audit. An ecommerce site audit isn’t an average audit process. It’s an opportunity to examine your online store, improve, and find opportunities to boost conversions. 

As Black Friday / Cyber Monday approaches, it’s time to make sure your site is in the best shape possible so you can provide the ultimate shopper experience. 


What is an Ecommerce Site Audit?

An ecommerce site audit is a review of your site and the shopper journey. It will reveal gaps in the user experience and pinpoint improvements to make. The first step of the ecommerce site audit process is to create a checklist of common website issues. 

This shouldn’t be viewed as a box-checking exercise – site audits deserve dedicated attention and place on your marketing calendar. Conclude with a plan to fix issues – findings are only useful if they are acted upon.

Why You Should do an Ecommerce Site Audit

Doing an ecommerce site audit highlights obstacles in the path to purchase. Set aside time to review the checklist and focus attention on user experience gaps. Even better, factor some user testing into the process to see how shoppers interact with the store. 

Benefits of an Ecommerce Site Audit

To sum it up, the benefits of an ecommerce site audit include:

  • Fix bugs, glitches, and errors
  • Provide a better user experience
  • Streamline the path to purchase
  • Increase conversion rates
  • Happier customers

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