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Holiday Gifts Your Loved Ones Actually Want

We’ve run the numbers, done the research, and checked it twice. These are the holiday gifts your loved ones actually want this year.

Jessica Farelly
By Jessica Farrelly

 Black Friday in neon; Text: Black Friday / Cyber Monday Content


– Black Friday / Cyber Monday Content – We’ve run the numbers, done the research, and checked it twice. These are the top products and categories that online shoppers actually searched for and purchased over Black Friday & Cyber Monday 2020.

And, it’s beginning to look a lot like a very 2020 holiday season. Home fitness, food and wine, tech and gadgets – demand is high for products that will keep us cozy, content, and entertained this year.

Nobody knows the top trending products (and the best online stores to buy them from) quite like your Searchspring family. We asked them to share their top picks for 2020, here’s what’s on their wishlist.

For the Home Fitness Fanatic

Home workouts are here to stay. And, with all those New Year’s resolutions just around the corner, now is the perfect time to gift something practical to the fitness fanatic in your life.

JetBlack Z1-Pro Fluid Indoor Trainer

bike trainer

“If you love to bike, this trainer from 99Bikes is a great way to turn your bike into an indoor workout. It can also be used in the winter if there’s too much snow to ride,” says Ardo from our Customer Success team.

Pocket Leggings
* $50 & Under

fabletics leggings maroon color on woman

Colleen, also from our Customer Success team, would welcome any gift from Fabletics for her home workouts. “I would love any of their basic leggings, pockets are always a plus.”

For the Winter Sports Enthusiast

Traffic to Sports and Outdoors websites was up 40% on Black Friday this year, with many shoppers rediscovering a love for outdoor activities in 2020.

Volcom X Nitro Beast Snowboard – Black Red

volcom snowboard with "Nitro" written on it - red, black and white in color

Our CTO, Will is yearning for the slopes this holiday season with his choice of snowboard from Volcom.

Bauer Vapor Flylite Griptac Senior Hockey Stick

Hockey stick - red, black and white

“Monkey Sports might be my favorite Searchspring client because I would shop online and even go to their store in Denver,” says Mike from Customer Success, who has his eye on this hockey stick.

For the Comfy Fashion Fan

Fashion preferences have swayed in favor of all things comfortable in 2020. Searches for leggings tripled over Black Friday & Cyber Monday this year, while searches for sweaters and cardigans doubled.

Falling Pine Cones Knit Sweater – Cream 
* $50 & Under

Vici Sweater in white on woman in hat

This Vici sweater pick comes from our SVP of Operations, Dori, who says: “It looks SUPER comfy and you can wear it with anything.”

Framer Dos Hoodie

Framer dos hoodie on man in tan pants - hoodie is grey

“I’m a sucker for a good hoodie, something that can work double time outdoors as well as it does around the house” says Matt from our Customer Success team. “It can be tough to find a good one that’s lighter for when you don’t need the heft of a full sweater, which is why I like this waffle-knit offering from Toad & Co, it can layer up or stand on its own.”

Webinar: Black Friday Follow-Up: Black Friday is Over, Now What?

For Homebodies

Anything that creates a warm and welcoming atmosphere is a guaranteed winner this year. Searches for blankets tripled over Black Friday & Cyber Monday 2020, compared to 2019.

Pick Your Poison Votive Set

Votive set - metallic colors, silver, gold, bronze - 3 total with black box behind them

These luxurious candles from Jonathan Adler were a top choice for VP of Sales & Partnerships, Chantele.

Surya Tanga Throw
* $50 & Under


Whether you’re looking for warmth, or a simple pop of color, these blankets from 2Modern are perfect for cozy evenings in, says Colleen.

For Foodies and Wine Enthusiasts

Riedel ‘O’ Buy 8 Pay 6 Cabernet Stemless Wine Glasses

Wine glasses

“I like good, clear, stemless wine glasses,” says Ten, our VP of Product, on his choice of Riedel glasses from Wine Enthusiast. After relocating this year, he adds: “I don’t have any glasses in my San Antonio apartment, only coffee mugs.”

The Organic Italy Package

Olive oil

And, another recommendation from Chantele, who has this set of four organic olive oils from Olive Oil Lovers on her wishlist.

For the Watch and Jewelry Addict

Not so much a 2020 trend as an eternal safe bet, here are our team picks for watches and jewelry this year.

Rolex watch


Our CEO, Peter will take any of the Rolex watches from Bob’s Watches, if you’re thinking of buying him a gift.

Clara Mini Bracelet
* $50 & Under

Clara bracelet



While Project Manager Maddy would like a bracelet from Loren Hope. “I love how simple and delicate this is!”

For the Gadget Buff

You can’t go wrong with tech and gadget gifts, especially when we’re all spending more work and play time at home.

Teenage Engineering Pocket Operator

Pocket Operator

“Under $100 dollars, small and compact, cool design, and all other pocket operators can sync to one another.” – Tyler from Customer Success is a fan of Russo Music’s Teenage Engineering Pocket Operators.

Sony WH-1000XM4 Wireless Headphones


“These Sony headphones are some of the best headphones for their price point,” says Ardo. “Great sound quality, and they’re wireless. Moon Audio also sells them at a slightly cheaper price point than most retailers, and purchasing from them supports a small business.”

For the Star Wars Aficionado

Star Wars fans fall into a gift category all of their own in 2020. On the heels of The Mandalorian’s Season 2 release, searches for Star Wars soared 3,277% over the Black Friday weekend this year.

Han Solo in Carbonite

Han Solo

If you’re feeling generous, James, our VP of Implementations, would love to receive this life-size Han Solo figure from Slideshow.

Kids Baby Yodel
* $50 & Under

Baby Yoda

For a more budget-friendly alternative, our VP of Marketing, JoAnn suggests this t-shirt from Johnny Cupcakes. “I’m drawn to products that have a point of view and the Johnny Cupcakes brand embodies that. The brand puts out new collections constantly, always a parody of a current trend. And because I’m already a Johnny Cupcakes superfan, I obviously loved the Baby Yoda (sorry…. Grogu) style.”

For the Novelty Gift Connoisseur 

Because we could all do with a laugh after the year we’ve had.

Sipski Shower Wine Holder
* $50 & Under

Wine holder

While Will is waiting to use the aforementioned snowboard, he’ll settle for The Chivery’s shower wine holder.

K. Bell Men’s You Had Me At Tacos Crew Socks
* $50 & Under

You had me at tacos

And if you don’t want to splurge on James’ Hans Solo figure, he’ll accept these socks from Loops & Whales.