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5 Reasons Your Ecommerce Site Search Needs an Upgrade

Create the shopper experience your customers deserve. 

By Morgan Early

It’s true that native ecommerce platforms already have site search baked in. There are times that these platforms just need a little assistance from a third party to create a more meaningful shopper experience.

5 Reasons Your Ecommerce Site Search Needs an Upgrade

5. Make Your Search Think Logically 

The problem with search is that it doesn’t think logically. It simply isn’t as smart as it could be. That’s why there’s something called Semantic Search. Semantic ecommerce search looks at the subtleties in a search query to classify or group products. In just a few milliseconds it breaks apart words in a query to identify product categories and attributes. This makes sure shoppers are taken to the right products and not just products loosely related to their search.

4. Implement Awesome Search Features

If you want to step up your search game and convert more sales, there are lots of features available. It’s important to research what is out there and figure out what will have the biggest impact on your site. Not all features are created equal.

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3. The Most Relevant Products Aren’t Appearing in Search Results 

Maybe you do or maybe you don’t, but humor us and let’s say you have a boutique clothing store. Search “Small Black Dress”. What do you expect to show up? Black dresses in size small? Black mini dresses in all sizes? What if you meant “Little Black Dress”? Your search tool needs to be smart enough to understand that these words can mean different things and attribute these various meanings to make them relevant.

2. Ability to Recommend Products, Cross-Sell, and be a Trending Products Hype-Man

An optimized search learns what your customers are shopping for and recommends products they will like based on previous shopping activity and what similar shoppers purchased. You can also boost trending products so shoppers can see best-sellers and top-rated products right away. This leads to a better overall shopper experience and builds customer loyalty. When your customers are happy, they will come back. Better yet, they’ll tell their family and friends about it too.

1. Filtering and Sorting

This is a big one (or two). Without filtering and sorting, your store is a sitting duck. Pretend you forgot about your best friends birthday. We’re not here to judge. Life gets in the way and we’re all adults here. So now you need to get them something fast. Your friend loves wine so you decide to get them a (sort of) fancy wine opener. You go to your favorite home store and type in “wine opener”, but the results are a mess. You’re seeing everything from manual cork screws to very high end openers to wine home decor. You’re looking for filters but the categories only let you filter and sort by color, size, and price.

There’s no time to figure it out. You bounce and go to a competitors site. Once again, you type in “wine opener” and see electric wine openers with best sellers filtering to the top. Immediately you find how to filter for “electric” and “two day delivery”. You are at the checkout in less than 5 minutes with a personalized note for your friend. This is a good shopper experience – and it’s one you should be providing to your customers. The good news is, you can.

 

Provide a Better Experience with Better Search

Better search is about so much more than results on a page. It’s about the entire shopper experience and creating customers for life. Create the experience your customers deserve.