9 Best Practices for Your Ecommerce Checkout Page Design

5. Simplify payments

If a shopper doesn’t have their credit or debit card handy, they may abandon their cart. Don’t let customers get away just because they don’t want to reach for their wallets. When shoppers can save payment information to their accounts on your website, or pay with a tool like PayPal, they can complete a purchase without typing in their card number.

DKOldies reduces friction during the payment process by giving customers express checkout options through PayPal, Amazon Pay, Chase Pay, and Google Pay, in addition to traditional payment options.

6. Indicate progress within your ecommerce checkout page design

Show customers how many steps they have left until their purchase is finalized to lower your cart abandonment rate. Use a progress bar to show the steps that shoppers have already taken and what they can expect next.

Wildfang’s checkout page displays a simple progress bar that follows the shopper through each step of the process. This simple addition can make the checkout experience feel faster. 

7. Make customer support accessible

If your checkout process is confusing customers, and there’s no easy way for them to get help, they’ll likely abort their shopping mission. Place your customer service phone number on your checkout pages to make sure nothing gets in the way of a purchase.

Take inspiration from FastGrowingTrees.com, which includes a customer support phone number in a banner on their checkout page.

8. Entice shoppers with an exit intent pop up offer

An exit intent pop up is a Hail Mary strategy for keeping shoppers from leaving your ecommerce store without making a purchase. When you install an exit intent tool on your website, you can enable pop ups to appear when customers are about to leave the checkout page without completing a transaction.

You can customize the pop up with a gentle nudge to shoppers to continue the checkout process, or offer them an incentive, like a small discount, to complete the purchase.

9. Send abandoned cart reminder emails

Bonus tip: if you have a customer’s email address, either because they have an account with your ecommerce store or they gave you their email address at the start of the checkout process, send them automated reminder emails if they leave items in their cart without making a purchase.

Don’t stop at just one abandoned cart email. It’s best practice to create a series of them since it may take more than one reminder to persuade shoppers to complete the checkout process. Send one a few hours after a cart is abandoned, another the next day, and a third a few days later.

Strategic ecommerce checkout page design can help minimize cart abandonment and boost sales

While cart abandonment is a costly problem for online retailers, strategic ecommerce checkout page design can decrease the likelihood of it occurring. With simple adjustments like reducing on-page distractions and offering shoppers plenty of payment options, to cross-selling and using mobile-friendly design, your ecommerce store can keep shoppers on site until their purchase is complete.