FastGrowingTrees.com became a Nextopia client in 2011, and migrated to Searchspring following the merger of the two companies. The brand uses Search & Autocomplete to support shoppers who may be unsure of the precise product they’re looking for, while the associated reporting and insights play a role in their wider business strategy.
“We’re very seasonal, about 60% of our business comes from March – June. Every quarter, we review the top search queries on our site to help us understand what our customers are looking for,” says Justin. “We use that data in two ways: to merchandise, and to identify opportunities for new products. If people are regularly searching for something that returns zero results, we should probably pick that product up.”
For shoppers who arrive on the site with a broad search term in mind, the search bar suggests specific items in a visual dropdown as they type. Product imagery and ratings are included, and the results can be filtered using facets that dynamically populate based on the product type – from growing zones to sunlight levels. “A big draw for us is that Searchspring can handle customized faceting, not only within the search results, but also in category and collection pages,” says Justin.
“We also really like the visual merchandising aspect, and the ability to shuffle and boost products during certain times of the year. The AI behind it continually adapts and ensures the right products are always in the right spot for our consumer. It’s just really easy, it doesn’t take a developer or programmer to make changes.”