– Black Friday / Cyber Monday Content – Each year, we like to provide a breakdown of Cyber Monday facts as well as our performance over the course of the cyber weekend. Obviously, for most of our customers, this is the most important, and most stressful time of year. We do everything we can to be prepared so that our customers can have peace of mind knowing that their search and navigation will work as expected.
Searchspring 2019 Cyber Monday statistics
Here are a few key statistics from Searchspring’s cyber weekend 2019 (11/28 – 12/2)
- Total…
- Revenue generated by search: $99,114,990
- Sessions powered by Searchspring: 192,387,433
- Search sessions: 4,623,989
- Average…
- Search conversion rate: 9.8
- Response time: 125ms
Over the years, we’ve gathered Cyber Monday facts, statistics, tips, and optimization strategies to help you understand and prepare for this important time of the year. Below is an extensive summary of everything we’ve gathered over the last several years.
Historical Cyber Monday Facts and Statistics
2013
- Cyber Monday Total Online Revenue $1.74 billion
- 17% of revenue on Cyber Monday attributed to mobile sales
- 31% of total traffic on mobile devices
2014
- Cyber Monday Total Online Revenue $2.6 billion
- 22% of revenue on Cyber Monday attribute to mobile sales
- 41% of total traffic on mobile devices
2015
- Cyber Monday Total Online Revenue $3.07 billion
- 26% of revenue on Cyber Monday attribute to mobile sales
- 49% of total traffic on mobile devices
2016
- Cyber Monday Total Online Revenue $3.45 billion
- 31% of revenue on Cyber Monday attribute to mobile sales
- 54% of total traffic on mobile devices
2017
- Cyber Monday Total Online Revenue $6.59 billion
- 30% of revenue on Cyber Monday attribute to mobile sales
- 47% of total traffic on mobile devices
2018
- Cyber Monday Total Online Revenue $7.9 billion
- 28% of revenue on Cyber Monday attribute to mobile sales
- 50% of total traffic on mobile devices
2019
- Cyber Monday Total Online Revenue $9.4 billion
- 36% of revenue on Cyber Monday attribute to mobile sales
- 58% of total traffic on mobile devices
In order to take full advantage of cyberweek each year, it’s important to understand shopper intentions and motivations. Here are a few key insights into those important aspects of this shopping period.
Mobile is Important, Desktop is Still King (but barely)
Mobile sales rose steadily from 2013 through 2016, but seem to have leveled off at around 30% of total revenue on Cyber Monday. Traffic from mobile devices also rose sharply between 2013 and 2015, but leveled off at around 50%. In 2019, mobile revenue and traffic rose sharply again.
Why We Shop Online
Shoppers say they are choosing online over in-store shopping due to the following benefits:
- Free shipping (69% of surveyed shoppers)
- Better prices than in-store (51% of surveyed shoppers)
- Ability to avoid crowds/long checkout lines (50% of surveyed shoppers)
