The Secret Sauce: Crafting Bundling Strategies That Convert

Turn Browsers into Buyers with Smart Product Bundling

Date: 14 May, 2025
Time: 3pm BST | 10am EDT

Shoppers today expect seamless, intuitive experiences. Product bundling isn’t just a sales tactic—it’s a proven strategy to increase average order value, boost conversions, and keep customers engaged. The right bundles encourage discovery, simplify purchasing decisions, and maximise revenue.

Join us for an expert-led session where we’ll break down the science of bundling, share real-world success stories, and reveal actionable strategies you can implement immediately. If you’re looking to drive more sales, improve personalisation, and create an effortless shopping journey, this webinar is for you.

What You’ll Gain

The secret to high-performing bundles – how to influence shopper behaviour and drive bigger baskets
Personalisation that works – leveraging AI and enriched product data to create hyper-relevant recommendations
Tried-and-tested strategies – from ‘Shop the Look’ to ‘Complete the Set,’ what actually gets results
Lessons from leading brands – real-world insights on what’s working now in ecommerce
Interactive Q&A – bring your questions and get tailored advice from industry experts

Connect with our experienced speakers:

John Brolly

Partner Manager EMEA at Athos Commerce

Jennifer Baron

VP of Growth Marketing at Athos Commerce

Joshua Beale

Principal Account Director, Global Retail and CPG at Mapp Digital

Lucy Penny

Fashion and Insights Director at Dressipi

Unlock Instant Insights With a Site Audit

As a special bonus for our Smart Product Bundling webinar, we’re offering the first 25 registrants a chance to have their website reviewed by our experts for free.