What the latest mobile commerce trends mean for your online store
In 2019, over a quarter of all ecommerce sales in the U.S. took place on mobile devices – more than doubling since 2015. When it comes to mobile commerce trends, there are endless statistics and studies on the topic, but the main takeaway is that mcommerce is only trending in one direction: upwards.
The days of explaining the need for mobile-optimized websites are hopefully long behind us, but the best practices for optimizing specifically for ecommerce stores are often still neglected. Below, we have outlined three tactics for enhancing your mobile shopping experience.
1. Make your site search mobile-friendly
Your mobile site must be responsive to any device or screen size, that goes without saying. But factoring the search bar into this design can be a challenge. Site search should not only be accessible via mobile devices, but optimized for them as well. Many ecommerce stores offer search on their mobile sites, but most do not offer the same level of search that is available on their desktop website. This is a missed opportunity for retailers.
A mobile-responsive search functionality can help convert more sales and increase average order value. A mobile search version is often a simpler version of your site’s search that is condensed down to fully fit within your search function. Features sure as dynamic filtering and autocomplete have come to be expected by customers as part of your design.
2. Use mobile-friendly images and videos
Less is more. Remember that a large portion of users who access your website via a mobile device rely on slower or unreliable connections. Keep images and videos as small as possible and be mindful of the sometimes lengthy loading time. Slow user experience leads to a high bounce rate. Strip down the heavy media files that may exist on your desktop pages to avoid lagging in loading mobile pages.
3. Keep the design simple
Clean design and copy can go a long way. It is not necessary to transmit all of your copy from your traditional desktop site to your mobile site. Again, too many bells and whistles can hamper the site’s ability to load quickly. Remember, the screen on a mobile device is also a lot smaller than that of a desktop. Use simple design concepts and make use of conventional mobile icons which can save you space.
No business can afford to ignore the fact that more than a billion people primarily access the web from mobile devices. The key is to make your site as mobile responsive and accessible as possible so that consumers can easily access the information, products and services they are looking for.
Consumers now expect the same shopping experience as they currently have with their desktop and should be able to browse and buy in the same manner that they do on more traditional devices.
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