During this webinar, we dive deep into the challenges and strategies around building a personalised experience during Black Friday / Cyber Monday and throughout the holiday season.

🔑 Key takeaways from the expert panellists include:

1️⃣ Tweaking messaging based on different stages of the user funnel to help achieve a more personalised experience. Ad formats like native ads can allow for easy adjustments without the need for extensive redesigning.

2️⃣ Tailoring the shopping experience to individual customers, whether new or returning, to significantly enhance your on-site conversion rate. Recommending related products, showcasing top-rated items, and leveraging email and SMS communications are just a few of the ways to boost engagement.

3️⃣ Maximising budget and reach throughout the holiday season requires careful planning. With the rising cost of impressions, marketers need to allocate their budgets wisely and consider all advertising channels. Embracing technology and automation can help drive results without exhausting resources.

Hear all the insights from our panellists - Serena Patel from Adroll, Kate Massey from Searchspring, and Shaina Rowe from Yotpo.