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How the Experts do Ecommerce Merchandising

The online landscape is crowded. If you want to stand out, you need to get strategic about your ecommerce merchandising.

Merchandising is key to differentiating your brand from the competition and delivering exceptional ecommerce experiences.

In this webinar, Ashley Hilton, Product Manager at Searchspring; and Mikal Lewis, The Product Coach, outline actionable tips on how to:

  • Translate your business value proposition into a story that creates customer pull
  • Leverage your site data and audience insights to drive conversions
  • Bundle and unbundle products to solve customer problems across multiple touchpoints
  • Analyze and iterate your approach to continually identify further opportunities for optimization



What you’ll learn in this webinar

You wouldn’t dream of opening a brick-and-mortar store without a merchandising strategy. Why should your ecommerce site be any different?

Effective merchandising can generate faster conversions, increased average order value, and happier customers who come back for more. In this webinar, you’ll learn how the experts merchandise industry-leading online stores, and how you can start implementing their best practices on your ecommerce site today.

Meet the speakers

Mikal Lewis
Mikal Lewis

Host of The Product Coach Podcast

Lewis, Host of The Product Coach, is a named founder of a Fast Design Award recognized product. His last project with led to the following top-voted, user-submitted review: “LITERALLY GIVE WHOEVER CAME UP WITH THIS A RAISE.” He works with founders, technology and ecommerce executives to find breakthrough business results and happy customers in their product and merchandising experiences.

Ashley Hilton
Ashley Hilton

Searchspring Product Manager

Hilton is an experienced ecommerce and retail professional having worked in each field for over five years. She’s used her experience with everything from UI/UX to analytics to help countless retailers and brands solve complex problems. Having built and managed the customer success team at Searchspring for three years, Ashley has crucial insight on the challenges facing merchants which she now brings to the product team.