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How to capitalize on the ecommerce boom with site search and merchandising

Ecommerce evolved rapidly in 2020, experiencing 10 years’ of growth in a matter of months. The industry continues to boom, but retailers must now turn their attention to sustainably maintaining the growth of the past year. Customer expectations are at an all time high, and a subpar shopping experience will cost you conversions.

As an online retailer, you need to offer a bingeable buying journey that shoppers return to again and again. And that starts with nailing your search, merchandising, and product arrangement.

Watch the webinar to learn how to:

  • Drive quick conversions with a search bar that understands shopper intent and delivers hyper-relevant results
  • Leverage rule-based merchandising to make sweeping changes to your site and strategy with just a few clicks
  • Act on insights and performance data to optimize and tailor the shopping experience to your customers’ needs


How ecommerce evolved in 2020

With the widespread shutdowns of brick-and-mortar retail in 2020, shoppers turned to online shopping in their droves. The evolution of ecommerce accelerated dramatically, forcing online retailers to assess and optimize their shopping experiences to meet customers’ heightened expectations. 

So, what does it all mean for the future of ecommerce? 

Retailers must now focus on maintaining recent growth. 75% of US consumers tried new brands for the first time during COVID-19, and 60% plan to keep shopping from these new brands. The opportunity for increased market share is there for the taking, but with hundreds of thousands of online stores to choose from, what drives customers to shop with you? 

It’s no longer as simple as having the best prices or the biggest selection. Shoppers want their purchasing experience to be intuitive and easy. They want a customized in-person shopping experience, from the comfort of their living room. 

To meet those expectations, retailers must provide site search that delivers accurate, intelligent results, and they must merchandise their online store in a way that gets the right product, in front of the right shopper, at the right time.

Meet the Speaker

Ashley Hilton
Ashley Hilton

Sales Enablement Director

Ashley Hilton is an experienced ecommerce and retail professional having worked in each field for over five years. She’s used her experience with everything from UI/UX to analytics to help countless retailers and brands solve complex problems. Having built and managed the customer success team at Searchspring for three years, Ashley has crucial insight on the challenges facing merchants which she now brings to the product team.