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2023 Black Friday / Cyber Monday Checklist

How to Ensure Your Online Store is Ready for a Successful Black Friday

About

Black Friday Webinar Series Episode 2:

2023 Black Friday / Cyber Monday Checklist

Morgan Early, Senior Manager of Content and Communications at Searchspring, Gabrielle San Nicola, Strategic Partnerships Manager at Okendo, and Maier Bianchi, Founder of Bemeir hosted our second episode of the 2023 Black Friday Webinar Series. They discussed ways ensure your online store is geared up for the biggest holiday shopping days of the year.

As a holiday season approaches, retailers need to ensure that their efforts are putting them on track for success. We’ve compiled a comprehensive checklist to help you review your online store and determine how to boost sales before the holidays.

This webinar was part of our 3-part BFCM series that aims to help you prepare every step of the way. In this session, we take you through the checklist and focus on the following areas to ensure that your online store is ready for the big day:

Early shopper behavior
Website design, speed, and functionality review
Ensuring that your deals are easily visible to shoppers
Cross-selling and upselling recommendations

Are you prepared for the next holiday season?

To get even more tips on how to #WinBlack Friday, head over to the Searchspring Black Friday Content Hub.

Topics

Ecommerce

Date

Wednesday, July 26th 2023 at 12pm EDT / 9am PDT

2023 Black Friday / Cyber Monday Checklist Speakers

Morgan Early, Moderator

Senior Manager of Content & Communications | Searchspring

Morgan is a Minnesota native who now makes her home in San Antonio Texas. She has a BS degree in Broadcast Journalism and a Master’s degree in Mass Communication. Morgan has worked for over a decade in marketing with an emphasis in digital and content.

Learn More About Morgan.

Gabrielle San Nicola, Panelist

Strategic Partnerships Manager | Okendo

Gabrielle is an Agency Partnership Manager at Okendo, working with agencies and brands to build & maintain the most effective marketing stack. She has worked for 7+ years in ecommerce and digital marketing with groups such as The Lunar Solar Group and Hawke Media, giving her a 360-degree understanding and knowledge of the space.

Learn More About Gabrielle.

Maier Bianchi, Panelist

Founder | Bemeir

Maier is the founder of Bemeir, an ecommerce agency known for helping businesses thrive on platforms like Shopify Plus, Adobe Commerce, Magento, BigCommerce, and more. With nearly 15 years of ecommerce experience under his belt, Maier’s journey has led him through different roles in retail and agency settings. His multifaceted experiences have empowered him with a profound understanding and empathy for the diverse challenges encountered across various organizational structures.

Learn More About Maier.

2023 Black Friday Webinar Series Episodes

2023 Black Friday Survival Kit

Trends to Know to Survive and Thrive on Black Friday

Wednesday, June 28

» Register for this episode

Perfect Site Search in Time for Black Friday

5 Ways to Perfect Your Site Search So Shoppers Find Top Deals

Wednesday, August 30

» Register for this episode

Register for the entire series now to learn more about how to #WinBlackFriday

June 28 | July 26 | August 30

» Register for all 2023 Black Friday Webinar Series Episodes

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