Basically you’re saying the same thing, but you’re saying it differently. This is classic semantics. This is at the heart of Semantic Search. With product phrasing, Searchspring takes into consideration the fields keywords are found in, how much other data is in these fields, and what order the keywords are found within the fields.
For example, let’s say someone searches for “Blue shirt” on your site. If “Blue shirt” appears in the name field it will be ranked higher than a product with “shirt” in the name field but “blue” appears in the color field.
This creates an easier experience for shoppers and gets them to what they’re looking for faster. Afterall, it’s all just semantics.