New: Personalized Recommendations that suggest hyper-relevant products in the moments that matter. Learn more!

Searchspring and Nextopia Announce Merger to Deliver Intelligent Site Search Platform Built for Ecommerce Teams


The merger will provide retailers with faster product innovation, access to educational and best-practice resources and the backing of a powerful customer success organization to empower online retailers to build high-converting shopping experiences.

SAN ANTONIO, TEXAS – Feb. 4, 2020 – Searchspring, a provider of intelligent site search and merchandising solutions for a new generation of online retailers, today announced a merger with Nextopia, a Toronto-based global provider of ecommerce site search and navigation solutions. The two companies, both acquired under the Scaleworks portfolio in 2019, will merge under the Searchspring name with its new headquarters in San Antonio, Texas.

With a combined 32 years of experience providing online retailers with the tools to build great ecommerce sites, Searchspring and Nextopia have successfully worked in competition to advance the technology that is available to marketers and merchandisers. By combining these brands, the newly formed company will deliver the joint expertise of two industry leading teams,   their combined knowledge and technology to its retail customers to empower online retailers to build better shopping experiences. For example, in 2019, the combined customer base generated $16B in online revenue and realized $5B in revenue directly attributed to search. 

Searchspring is not only easy to use but it’s a one-stop-shop for manual and rule-based site merchandising, intelligent search, and smart automation in navigation – all paired with actionable reporting that’s easy to digest for our merchandising teams. We have been able to quickly optimize zero search results and boost higher converting styles on site providing the best possible experience to our customers and ultimately driving positive business results.

We look forward to the merger of Searchspring and Nextopia under the Searchspring brand and the technology and strategy that will come in the roadmap ahead” – Kristine Cruz, Senior Director of Merchandising, Volcom

The newly merged company will also bring the best of both products together: Searchspring’s strong launch and integration programs, world-class customer support and exceptional search relevancy with Nextopia’s geo-merchandising, personalization and email recommendations. 

Today’s online retailers are facing increased pressure to stand out against the convenience that online marketplaces like Amazon offer to consumers. To do so, retailers and brands must differentiate through their brand and shopping experiences. However, the existing tools and technologies previously available to online merchandisers lack the affordability, ease of use, and in-depth control needed for a business user to optimize the shopping experience. 

The newly merged company will enable brands to excel through an iterative and data-driven approach to merchandising, giving online merchandisers the necessary tools to control conversion and customer acquisition, ultimately elevating the brand and buying experience for each and every one of their customers.

Increase conversion. Curate your brand.

With Searchspring’s scalable technology and expert managed services, ecommerce teams can now:

  • Control the presentation of their brand without the need for costly development resources. Searchspring matches the brand’s unique website style and experience on launch.
  • Make in-the-moment merchandising decisions with user-friendly configuration of product listing displays across search, category and landing pages. 
  • Increase conversions through a cohesive shopper journey with on-site banner ads and visual merchandising cues.
  • Present the right product to the right person at the right time with machine-assisted search and product recommendations.
  • Attract inspired buyers to the brand’s site by extending recommendations into their email marketing channels.
  • Identify opportunities to improve conversion and increase online revenue with actionable reporting and merchandising analytics. 

“We are on a mission to give ecommerce merchandisers superpowers. That means constantly looking for new ways to expand the power of our platform,” said Peter Messana, CEO, Searchspring. “The merging of these two amazing teams, technologies, capabilities and more into one force will bring faster innovation that will help emerging direct-to-consumer brands launch high-converting shopping experiences.” 


Searchspring is on a mission to give ecommerce teams superpowers. Direct-to-consumer is a hard game, so we are giving the worlds’ most creative online brands the user-friendly search, merchandising, personalization, and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at or visit the websites of some of our most heroic customers like Moen, Fabletics, Volcom, WildFang, or Alternative Apparel.

Media Contact

Jenna Jordan
Ketner Group Communications (for Searchspring)

Want to keep tabs on us?

Sign up for our newsletter and get notified every month with what we've been up to.

The latest guides, advice, and insights from our experts

How the Experts do Ecommerce Merchandising

How the Experts do Ecommerce Merchandising

In this webinar, you’ll learn how the experts merchandise industry-leading online stores, and how you can start implementing their best practices on your ecommerce site today.

Big Book of Holiday Inspiration for 12 ecommerce ideas you should be copying

Big Book of Holiday Inspiration for 12 ecommerce ideas you should be copying

The Big Book of Holiday Inspiration outlines 12 ideas you should be copying in your Black Friday & Cyber Monday ecommerce strategy, with real examples from retailers who are already getting it right.

What You Should Know Before Choosing A 3rd Party Provider

What You Should Know Before Choosing A 3rd Party Provider

Don't waste time comparing features, we think there’s a more valuable approach you can take...

shopper persona five shopper persona three shopper persona one shopper persona two shopper persona four

New: Personalized Recommendations that suggest hyper-relevant products in the moments that matter. Learn more!