Are You Tracking?
All Searchspring Ecommerce Personalization requires tracking on their ecommerce site – but not in a “your FBI agent is listening” kind of way. We simply collect info about products and pages a shopper is interested in to provide a better experience.
Every time a shopper views a product or adds something to their cart, Searchspring’s Ecommerce Personalization learns what they’re looking for and can better predict what they might want to buy.
What Happens After Personalization Data is Gathered?
When enough data is gathered, we boost products the customer may be more interested in towards the top of their search results page. All search results still remain on the page, but more relevant ones show up first. This creates an all-around better shopper experience.