Pimberly

The fashion and apparel industry is growing day by day. Customer expectations, trends, and technologies are also constantly evolving. So, in reading this whitepaper, you’ll uncover how Product Information Management (PIM) solutions empower fashion and apparel brands to drive growth, create rich product experiences, and manage complex product data.

There are two sides to the coin when it comes to eCommerce storytelling: brand and product. In this blog, we’ll focus on product storytelling, but first – let’s break down the difference between the two.

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behavior is crucial to creating personal messages and specific product offerings.