Multi Channel Merchant: Stride Rite + Searchspring

Stride Rite Integrates With Searchspring to Deliver Unmatched Shopping Experience

Stride Rite’s implementation of Searchspring optimizes site search, product recommendations, and individualized content experiences

SAN ANTONIO, TX, March 29, 2022 — Searchspring, the global leader in site search, personalization, and merchandising, has announced its integration with Stride Rite, the premium children’s footwear brand of Vida Shoes International, to power its ecommerce growth strategy and improve the company’s shopping experience.

Stride Rite implemented Searchspring’s bundled solutions to create strategic ecommerce campaigns, and provide an unmatched customer experience through site search, product recommendations, and personalized experiences.

“Stride Rite’s wish list of digital features was growing rapidly, but so was our technical complexity and expenses to implement the changes,” said Brian McManus, Executive Vice President of Vida Shoes International. “Stride Rite’s newly launched tech stack, designed for future growth and stability, lowers our total cost of ownership significantly and empowers our ecommerce teams to focus on content, marketing, and acquisition to cultivate deeper relationships with our customers.”

In addition to Searchspring’s new search, recommendations, and personalization features powered by artificial intelligence (AI), Stride Rite also features a transformative redesign, a new navigation taxonomy streamlined for conversion, and mobile optimization built by digital agency CQL. The new Stride Rite website offers an industry-leading digital experience built on Shopify Plus, a commerce platform designed for growth and scalability.

“CQL has shown incredible strategic value as a partner of Searchspring,” said Tom Turley, Director of Partnerships at Searchspring. “Not only are they a highly talented and proficient development agency, but they have also provided vital contributions to accelerating the Searchspring product.”


About Searchspring

Searchspring is the #1 ecommerce search, merchandising, and personalization platform built exclusively for retailers. We are giving the worlds’ most creative online brands the user-friendly tools they need to increase conversion and curate unique shopping experiences. Learn more at or visit our customers’ websites such as Moen, Fabletics, Volcom, Wildfang, or Alternative Apparel.

About Stride Rite

Founded in 1919, Stride Rite is a leader in the children’s footwear industry. With a rich 100-year history, Stride Rite delivers quality products with advanced and cutting-edge technologies. Inspired by a child’s out-of-this-world imagination, Stride Rite puts an emphasis on fit and quality because they understand that parents’ greatest desire is to provide their kids with the best. Stride Rite is distributed throughout the US in specialty retailers, independent and department stores and online. Stride Rite is a division of Vida Shoes International, Inc. a global leader in the footwear industry. Learn more at and follow them on Facebook and Instagram at @StrideRite.

About CQL Corp

CQL is a digital commerce agency with a 25+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, James Avery Artisan Jewelry, Escalade Sports, Costa Del Mar and more. For more information, call 616-365-1000 or visit


Posted by Multi Channel Merchant on March 29, 2022

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