In the First Year of Implementing Searchspring, the Activewear Leader has Boosted Search Revenue and Increased Search Transactions
SAN ANTONIO, TEXAS – March 2, 2021 – Searchspring, a global leader in site search and merchandising solutions, today announced the improved search revenue and transaction rate metrics that Fabletics has achieved. The digital-first activewear brand became the first label to bring the fashion-house approach into the activewear space.
Recognized as one of the fastest-growing brands in the history of ecommerce, the pioneers of the flexible membership model serve over 2 million loyal members, offering product discounts of up to 70%, and access to the game-changing Fabletics FIT app. While the activewear category is increasingly competitive and saturated in nature, it hasn’t stopped Fabletics from finding its unique market positioning by focusing on their core categories.
Fabletics was the premier brand to create a meaningful omnichannel experience by bringing its membership model into physical stores. Due to the magnitude of the product catalog, not having a product discovery tool available prevented shoppers without a specific product name in mind to narrow down their search based on style or attributes.
The brand implemented Searchspring’s Search and Merchandising solution in 2019 to support shoppers in finding the right product in the right place at the right time. With high levels of variability in their product categories, Fabletics is now able to create different campaigns and boost a mix of new, bestselling, and in-stock products in a way that appeals to their shoppers, while also meeting timely business objectives.
With Searchspring, the company is also now able to:
- Implement facets and semantic search capabilities to enable customers to enter the attributes they want, or search using natural language to find the results they’re looking for.
- Create campaigns by leveraging merchandising tools to curate collection pages featuring their limited-edition products.
- Display merchandised landing pages for specific influencers, focusing on the products and promotions that the individual has showcased on their respective platform.
- Draw actionable data from the Searchspring platform’s insights.
“We don’t usually work with vendors but we are incredibly impressed with what Searchspring can do,” said SVP of Global Product & QA at TechStyle Fashion Group, Jamieson Yee. “It’s probably one of the best platforms I’ve seen, and I’m a product manager. For me, it was all about the usability and giving power back to our marketing teams.”
In just a year of using Searchspring, Fabletics has increased search revenue by 23%, and search transactions by 22%.
“Fabletics has disrupted and reinvented the athleisure activewear category, giving men and women alike high-quality and stylish sportswear at affordable prices,” said Searchspring CEO, Peter Messana. “As a loyal VIP member myself, I find their products, business model, and customer-centric approach to be unlike any others. As they continue to tap into the future of activewear, we’re thrilled to continue to serve a brand that drives continuous innovation and invests in their shoppers and their digital shopping journey.”
The brand’s full selection of activewear, accessories, shoes, and more can be experienced at fabletics.com. Click to read the behind-the-scenes story of how the leader in activewear uses Searchspring.
Searchspring is on a mission to give ecommerce teams superpowers. We are giving the worlds’ most creative online brands the user-friendly search, merchandising, personalization, and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at searchspring.com or visit the websites of some of our most heroic customers like Alternative Apparel, Fabletics, Moen, Volcom, Wildfang, and William Sonoma.