Figuring Out Customer Behavior
Once Searchspring IntelliSuggest Tracking is on your site, we begin to record customer behavior data. Every click that comes from a product listing page, every time a customer views a product or their cart, and every purchase made. We use this data to analyze the customer’s behavior to gain insights and use this information on automated algorithms, insights, and more.
Intelligent Ecommerce Elevations
The core benefit you’ll gain is our automatic IntelliSuggest Elevations. As its name suggests, Searchspring pushes 10 products to the top of the results for your 250 most popular search terms.
Context is Important
IntelliSuggest Elevations are specific to each search query, so product elevations are based only on how customers interact with products on that exact search. This results in the most relevant products being elevated.
For example, imagine a customer searches “trendy shirt”. Your store has a highly-engaged-with shirt that has an interesting design, so we automatically push that product to the top of the page when people search for “trendy shirt”.
On the other hand, customers searching for “comfortable shirt” are most engaged with a plain cotton shirt. Searchspring pushes that plain cotton shirt to the top of the page when people search for “comfortable shirt”.