How great online retailers are facing COVID-19 head-on
COVID-19 is having an unprecedented impact on ecommerce. Demand for online shopping has exploded in some industries, with retailers scrambling to maintain stock levels and fulfill orders. Others are struggling with excess inventory and decreased consumer spend. Regardless of sales performance, brands across the board are abandoning carefully-laid marketing plans and pivoting on messaging and campaigns.
As the situation continues to shift, it’s crucial that retailers focus on the factors that are within their control. Resources are limited for most teams right now, and adapting with efficiency and agility is key.
This series of ebooks outlines simple but effective tactics for overcoming four of the most common ecommerce challenges that have arisen as a result of COVID-19. We’ve seen countless retailers responding to setbacks with innovation and creativity, and these ebooks compile practical examples and actionable inspiration from their online stores.
Subscribe now to receive weekly ebooks on how retailers can:
- Sell excess inventory
- Deal with stockouts
- Adapt messaging and campaigns
- Stimulate customer spending